Moonfruit is a website builder platform that allows users to create their own websites without needing extensive technical skills or coding knowledge. It offers a range of customizable templates and a drag-and-drop interface, enabling users to design and launch personal or business websites efficiently. Moonfruit provides features such as mobile optimization, SEO tools, and the ability to integrate third-party widgets and services. The platform aims to cater to small businesses, entrepreneurs, and individuals seeking an easy-to-use solution for establishing an online presence.