Mercato is an online grocery marketplace that connects consumers with local and independent grocery stores, specialty food retailers, and artisanal producers. Founded in 2015 by Bobby Brannigan, Mercato offers a platform where customers can shop for fresh produce, pantry staples, and specialty items, with the convenience of same-day delivery or in-store pickup. The service aims to support local businesses by expanding their reach and streamlining the shopping experience for consumers. Through Mercato's website, users can browse stores in their area, compare products, and schedule deliveries, making it a convenient solution for those seeking quality groceries from trusted local sources.