LUST was a multidisciplinary design firm based in The Hague, Netherlands. Known for their innovative approach to design, LUST specialized in projects that merged graphic design, interaction design, and information architecture. The studio often engaged in experimental projects that explored the intersection of technology, media, and urban environments. LUST's works included interactive installations, data visualizations, and generative design, emphasizing a research-driven methodology. The firm operated until its closure in 2017.