Kvantum Inc. is a company that specializes in marketing performance analytics and attribution modeling. By leveraging machine learning and artificial intelligence algorithms, Kvantum helps brands understand consumer behavior and measure the impact of their marketing activities. Their approach combines econometric modeling and scalable computational advertising technology to help businesses optimize their marketing spends and improve overall campaign performance. Kvantum's solutions aim to enhance transparency and predictability in marketing, enabling clients to achieve measurable ROI from their marketing investments.