The best thing I like about MailChimp is how easy it is for our team to create manage and track or email campaign without even having much of an technical expertise specially there dragon drop email builder readymade templates audience segmentation and automation flows makes it very easier and simpler to run professional campaigns that it brings multiple marketing tools all together under a single ecosystem marketing tools such as email marketing landing page sign up forms and even SMS marketing analytics and other integrations overall their reporting dashboard is also very useful because it helped us to understand open rates click audience behaviour and campaign performance all in a single place for businesses like us MailChimp is very helpful by reducing the manual effort and helps maintaining consistent communication with our customer.

It makes it look professional, tracks the amount of reads and opens etc, is user friendly

Very user-friendly for a non technical person who does emails as only part of my job. It is afforable and the availability of ready support is wonderful. The performance is as good or better than other products we considered for a more reasonable price. IT has been very easy to set up.