Freshpaint is a data platform designed to help businesses collect and manage customer data with ease and flexibility. Aimed at simplifying analytics implementation, Freshpaint enables companies to capture user interactions on web and mobile platforms without the need for extensive coding. By automating data collection, the platform allows businesses to retroactively track events and send this data to various analytics and marketing tools. This capability ensures that teams can focus on deriving insights and making data-driven decisions rather than being bogged down by technical setup and maintenance.