E-Planning is an advertising technology company that specializes in programmatic advertising solutions. It offers a header bidding platform that enables publishers to optimize their digital advertising revenue by connecting to multiple demand sources. The platform supports various ad formats, including display, video, and mobile, allowing publishers to maximize performance and fill rates. E-Planning is known for its scalable and efficient technology, which can handle high volumes of ad requests. Its services cater primarily to publishers looking to improve ad monetization through advanced programmatic strategies.