Bouncezap is a lead generation and conversion optimization software designed to help businesses increase website engagement and capture more leads. It offers a suite of tools for creating pop-ups, sticky bars, and other on-site messaging options, allowing businesses to target users with personalized content and calls-to-action. The platform features user-friendly design capabilities, advanced targeting options based on user behavior, and integration with popular email marketing and CRM systems. Bouncezap aims to improve website conversion rates by providing insightful analytics and reporting to optimize marketing strategies.