Liquid State is an Australian-based technology company founded in 2011, specializing in integrated communications solutions. Their platform enables businesses to create, manage, and deliver personalized, omnichannel content through cross-platform applications, web, and print media. By offering an integrated workflow from content creation to app development and user management, Liquid State empowers organizations to effectively communicate with their audiences across various devices. Key Features and Functionality: - Carbon Editor: A tool for creating, editing, and delivering structured content optimized for apps, web, and print, facilitating collaborative work among editors, designers, and administrators. - Ubiquity Dashboard: Enables app management, segmented content distribution, and user engagement monitoring through built-in analytics, allowing for personalized notifications to targeted audiences. - Synapsis Integrations: Facilitates seamless integration with existing workflows and third-party platforms, enhancing the platform's adaptability to various business environments. Primary Value and Solutions: Liquid State's platform addresses the challenge of delivering consistent and personalized communications across multiple channels and devices. By streamlining content creation and distribution processes, it ensures that businesses can effectively engage their target audiences, whether for marketing, internal communications, patient engagement in healthcare, or client engagement in the legal sector. The platform's flexibility and integration capabilities allow organizations to tailor solutions to their specific needs, resulting in improved communication efficiency and audience engagement.