# Top Free Sports Marketing Intelligence Software ## How Many Sports Marketing Intelligence Software Products Does G2 Track? **Total Products under this Category:** 32 ### Category Stats (Jul 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings _Last updated: July 25, 2026_ ## How Does G2 Rank Sports Marketing Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 0+ Authentic Reviews - 32+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ### [OpenSponsorship](https://www.g2.com/products/opensponsorship/reviews) OpenSponsorship's sports influencer marketing platform helps brands work with top-tier Athletes, Musicians, & Teams. Whether you’re just getting started or need help managing your athlete relationships, we have you covered. From venture-backed to fortune 500, brands see success with OpenSponsorship's Sports Marketing & Sponsorship platform. OpenSponsorship is the leading sports marketing platform trusted by brands to connect with our network of 25,000+ top athlete influencers, teams, and events worldwide. Our mission is to democratize the $70 billion sponsorship industry, while using cutting-edge technology to bring transparency and efficiency to the industry. We want all brands – big or small, to flourish from partnering with our athletes. **Average Rating:** 4.0/5.0 **Total Reviews:** 5 #### Who Is the Company Behind OpenSponsorship? - **Seller:** [Opensponsorship](https://www.g2.com/sellers/opensponsorship) - **Year Founded:** 2015 - **HQ Location:** New York, US - **Twitter:** @OpenSponsorship (2,675 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/open-sponsorship/ (22 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of OpenSponsorship? **["Amazing platform for student-athletes to dive into NIL"](https://www.g2.com/survey_responses/opensponsorship-review-8262044)** **Rating:** 5.0/5.0 stars _— Cole C._ [Read full review](https://www.g2.com/survey_responses/opensponsorship-review-8262044) **["Great Tool for Influencers"](https://www.g2.com/survey_responses/opensponsorship-review-8262078)** **Rating:** 5.0/5.0 stars _— Justin K._ [Read full review](https://www.g2.com/survey_responses/opensponsorship-review-8262078) ### [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews) Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Blinkfire Analytics? - **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics) - **Year Founded:** 2014 - **HQ Location:** Chicago, US - **Twitter:** @BlinkfireStats (2,226 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3116951 (53 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Blinkfire Analytics? **["Best Social Media Valuation Tool on the Market"](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280) ### [LSports](https://www.g2.com/products/lsports/reviews) LSports is a world-leading sports data technology company that provides 360-degree solutions for the sports betting industry. Founded in 2012 and headquartered in Israel, LSports has built a reputation as the industry’s most agile and innovative data partner, serving hundreds of sports-books, media outlets, and technology providers globally. At its core, LSports is a technology company that happens to specialize in sports. While many providers rely on manual data entry, LSports utilizes proprietary AI, Computer Vision (CV), and OCR technology to automate data collection. This allows for market-leading latency (0-1 seconds) and a massive breadth of coverage that includes 100+ sports and over 3 million annual fixtures. The Arena360 Ecosystem LSports doesn't just provide "data feeds"; it provides a complete operational ecosystem known as Arena360. This suite allows operators to manage the entire lifecycle of a bet through four interconnected products and a dedicated service: TRADE: The automated "Command Center" for sportsbook trading and odds management. BOOST: A performance system designed to identify market "blind spots" and optimize GGR. ENGAGE: A suite of AI-driven retention tools (including the ChatGPT-like SEC advisor) to keep bettors on-site. DEFEND: A proactive risk management and intelligence layer to protect margins. Managed Trading Services (MTS): A full-service partnership where LSports experts handle the 24/7 operations, trading, and risk management on behalf of the bookmaker. Why the Industry Chooses LSports: Unmatched Coverage: 100+ sports, 15,000+ leagues, and 2,500+ betting markets (including extensive player props). Low Latency: Real-time data delivery with 0-1 second latency for in-play betting. Innovation-First: From acquiring STATSCORE for deep scouting data to pioneering computer-vision-based feeds, LSports is consistently first-to-market with new tech. Customization: Unlike "off-the-shelf" solutions, LSports offers fully tailored data packages and flexible APIs (JSON/XML/Binary) to fit any operator's specific technical needs. #### Who Is the Company Behind LSports? - **Seller:** [LSports](https://www.g2.com/sellers/lsports) - **Year Founded:** 2012 - **HQ Location:** Ashkelon, South District, Israel - **LinkedIn® Page:** https://www.linkedin.com/company/lsports-data-ltd-/ (242 employees on LinkedIn®) ### [Proem Sports Fan Data Platform](https://www.g2.com/products/proem-sports-fan-data-platform/reviews) Proem Sports Fan Data & Engagement Platform is purpose-built for sports organizations, leagues, and live entertainment properties. We help teams unify fragmented fan data from ticketing systems, merchandise platforms, mobile apps, and social channels into actionable insights that drive fan engagement, retention, and revenue growth. The Sports Fan Data Challenge Fan data sits trapped across disconnected systems—ticketing vendors, e-commerce platforms, mobile apps, CRM tools, and social media—making it impossible to understand fan behavior patterns or deliver personalized experiences at scale. Generic customer data platforms and marketing automation tools built for e-commerce and SaaS fail to address sports-specific needs like seasonal cycles, match-day triggers, performance-based engagement, win streaks, and fan lifetime value tracking across multiple seasons. How Proem Sports Works Our sports-specific CDP unifies data from all fan touchpoints—ticketing, merchandise, mobile apps, websites, and in-stadium interactions—into comprehensive fan profiles. Built on enterprise infrastructure ), we provide real-time data processing while maintaining GDPR, DPDP, and CCPA compliance. Core Capabilities: Data Unification: Connect disparate sports technology systems into single fan profiles with complete purchase and engagement history Season-Aware Analytics: Track fan behavior, lifetime value, and churn risk across seasons—not quarters—with sports-specific metrics and dashboards Behavioral Segmentation: Create dynamic audiences based on attendance patterns, merchandise preferences, engagement levels, RFM analysis, and demographic data Campaign Automation: Deploy targeted campaigns triggered by match-day events (T-24 hours, kick-off, post-match), win streaks, season milestones, player birthdays, and renewal windows Omnichannel Engagement: Execute personalized campaigns across email, WhatsApp, SMS, and in-stadium displays Pre-Built Playbooks: Launch proven campaign templates tested across 30+ seasons for onboarding, retention, win-back, and monetization Proven Results Proem Sports powers fan engagement for 12+ organizations across football, cricket, and other professional sports properties in 5 leagues. We've delivered 40 million+ fan interactions, driving measurable business outcomes: - 44x improvement in email engagement rates - 67% increase in match attendance - 34% growth in merchandise sales - 95% season-over-season fan retention - 1.4 million fan profiles built from scratch Who Uses Proem Sports Professional sports clubs and franchises seeking to maximize fan lifetime value, sports leagues managing multiple team properties, live entertainment venues and stadiums, sports academies and youth programs, and sports marketing agencies serving multiple clients. Integration Ecosystem Pre-built connectors for leading sports technology: Ticketmaster, Paciolan, EventBrite (ticketing); Shopify, WooCommerce (e-commerce); Twilio, SendGrid, WhatsApp Business (communications); Google Analytics, Mixpanel (analytics). Unlike horizontal CDPs (Segment, mParticle) or marketing automation platforms (HubSpot, Marketo) , Proem Sports understands sports-specific data models, seasonal cycles, and fan psychology—delivering 3-5x better engagement rates through sports-native features and proven playbooks. Transform emotional fan loyalty into behavioral loyalty and sustainable revenue with Proem Sports Fan Data Platform. #### Who Is the Company Behind Proem Sports Fan Data Platform? - **Seller:** [Proem Sports](https://www.g2.com/sellers/proem-sports) - **Year Founded:** 2017 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/proem-sports (11 employees on LinkedIn®) ### [wehave](https://www.g2.com/products/wehave/reviews) Wehave is a privacy-safe \*\*data clean room\*\* that makes sponsorships measurable. We focus on: ✔ Conversions ✔ Revenue ✔ Loyalty A way to see how many fans from a sponsorship actually become customers and what they spend-without either side sharing raw data. Think of it like a locked-room calculator: both lists stay private; you get overlap, conversions, and revenue. #### Who Is the Company Behind wehave? - **Seller:** [wehave](https://www.g2.com/sellers/wehave) - **Year Founded:** 2023 - **HQ Location:** antwerpen, BE - **LinkedIn® Page:** https://www.linkedin.com/company/wehave/ (8 employees on LinkedIn®) Spotlight Categories [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [Customer Success Software](https://www.g2.com/categories/customer-success) [Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software) [HCM Software](https://www.g2.com/categories/hcm-software) [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) Similar Categories - [Athlete Management](/categories/athlete-management) - [Athletic Competition Management](/categories/athletic-competition-management) - [Golf](/categories/golf) - [Other Sports](/categories/other-sports) - [Sports League Management](/categories/sports-league-management) - [Sports Performance Analytics](/categories/sports-performance-analytics)