# Best Social Media Marketing (SMM) Companies - Page 49

## How Many Social Media Marketing (SMM) Companies Products Does G2 Track?

**Total Products under this Category:** 1,177

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sociallyin (+0.64%) - Among all products in this category, Sociallyin recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Social Media Marketing (SMM) Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,100+ Authentic Reviews
- 1,177+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Marketing (SMM) Companies
 ![G2 Grid® for Social Media Marketing (SMM) Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-marketing-smm-companies/grids.png?focus%5B%5D=95440&focus%5B%5D=1521986&focus%5B%5D=118583&focus%5B%5D=1467944&focus%5B%5D=27902&focus%5B%5D=35224&focus%5B%5D=1476589&focus%5B%5D=157938)

Highlighted products: DashClicks, Red-Engage, Ninja Promo, Viral Coach, Sociallyin, OpenMoves, Path Social, and GoDaddy Marketing Services.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-marketing-smm-companies/grids.json?focus%5B%5D=dashclicks&focus%5B%5D=red-engage&focus%5B%5D=ninja-promo&focus%5B%5D=viral-coach&focus%5B%5D=sociallyin&focus%5B%5D=openmoves&focus%5B%5D=path-social&focus%5B%5D=godaddy-marketing-services)

**Sponsored**

### Ironpaper

Ironpaper is a B2B growth agency dedicated to helping remarkable organizations achieve measurable business outcomes. We specialize in solving the complex challenges companies face with long sales cycles, niche buying groups, and high-value opportunities. Our mission is to transform marketing into a driver of sustainable growth. By aligning strategy, execution, and data-driven insights, we partner with clients to improve marketing results, increase buyer engagement, and foster purposeful relationships with ideal buyers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=784&secure%5Bchosen_at%5D=2026-08-13T17%3A28%3A27Z&secure%5Bdisplayable_resource_id%5D=774&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=774&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102307&secure%5Bresource_id%5D=784&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-marketing-smm-companies%3Fpage%3D49&secure%5Btoken%5D=7996ca4b9dfa644cfa83e3b35b35b1c195781f9d3f41fa9c7f87d24fcb319dc9&secure%5Burl%5D=https%3A%2F%2Fwww.ironpaper.com%2Fb2b-marketing%2F%3Futm_campaign%3D28664487-Trust%2520and%2520Peer%2520Validation%26utm_source%3DG2%2520Review%2520Listing&secure%5Burl_type%5D=custom_url)

### [Make Search Work](https://www.g2.com/products/make-search-work/reviews)

Make Search Work is a full service digital marketing agency specializing in search engine optimization, pay per click marketing, advanced analytics, and more.

#### Who Is the Company Behind Make Search Work?

- **Seller:** [Make Search Work](https://www.g2.com/sellers/make-search-work)
- **HQ Location:** Queensland, Australia
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Make Your Mark Digital](https://www.g2.com/products/make-your-mark-digital/reviews)

You didn’t create your business to achieve mediocrity. Greatness lies in the extra hours you spend working while your body yawns for sleep. Excellence rests in the drops of sweat flowing from your brow as you walk the extra mile. The demarcation between ordinary and extraordinary business isn’t the products and services they produce, it’s the road they travel to bring those products and services to the market. Make Your Mark wants to assist your business as you embark on the path to exceptional by providing calculated navigation, unique marketing concepts, eye-catching design, and content that captivates the audience’s imagination and fosters brand loyalty. Make Your Mark wants every client to love how their company looks and sounds.

#### Who Is the Company Behind Make Your Mark Digital?

- **Seller:** [Make Your Mark Digital](https://www.g2.com/sellers/make-your-mark-digital)
- **Year Founded:** 2016
- **HQ Location:** Ardmore, US
- **Twitter:** @MakeYourMarkDig  
703 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=675e393889722aee3755d600e6db562381049b6acf134ea22150c346b0a82549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmake-your-mark-digital&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Makin Moves Marketing](https://www.g2.com/products/makin-moves-marketing/reviews)

Makin Moves Marketing - Elevating Your Digital Presence We are passionate about helping businesses succeed in the digital landscape at Makin Moves Marketing. Our core expertise lies in Web Design, and we take pride in crafting websites that look visually stunning and drive results. Why Choose Our Web Design Services: Customized Solutions: We don't believe in one-size-fits-all designs. Our team understands that every business is unique, and we tailor our web design solutions to match your brand identity, goals, and target audience. User-Centric Design: User experience is at the forefront of our designs. We create intuitive, easy-to-navigate, and responsive websites across all devices, ensuring a seamless experience for your visitors. SEO-Optimized: We know a beautiful website isn't enough; it must be discovered. Our web designs are inherently search engine optimized to help improve your online visibility and rankings. Conversion-Focused: A fantastic website doesn't just inform; it converts. We optimize your website for conversions, whether it's driving sales, collecting leads, or promoting engagement. Comprehensive Services: Beyond design, we offer various digital marketing services to complement your web presence. From SEO and content marketing to PPC advertising and social media management, we've covered your digital needs. Our Approach: We believe in a consultative approach, taking the time to understand your unique business challenges and goals. Our creative designers work closely with you to turn your vision into a reality, while our digital marketing experts ensure your website becomes a powerful asset in your online strategy. Industries We Serve: We have experience working with businesses across various industries, including e-commerce, hospitality, healthcare, professional services, and more. Our diverse portfolio demonstrates our adaptability and success in delivering results for companies of all sizes. Location: We are based in Fort Lauderdale, FL, but we serve clients in our local community and across the nation. No matter where you're located, we're here to make moves together in the digital world. Ready to Elevate Your Digital Presence? If you're ready to take your web presence to the next level and make moves in the digital world, Makin Moves Marketing is your dedicated partner. Contact us today to discuss how our Web Design services can transform your online presence into a powerful business asset.

#### Who Is the Company Behind Makin Moves Marketing?

- **Seller:** [Makin Moves Marketing](https://www.g2.com/sellers/makin-moves-marketing)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Managergram](https://www.g2.com/products/managergram/reviews)

The All-In-One Instagram Growth Plan offers monthly followers, automatic likes, automatic views, and other forms of engagement to help grow your Instagram profile. There are three plans available: Starter, Business, and Elite. The plans include real followers, views, likes, and other engagement, as well as dedicated and priority client support. You can subscribe monthly with the option to cancel at any time.

#### Who Is the Company Behind Managergram?

- **Seller:** [Managergram](https://www.g2.com/sellers/managergram)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marketing Agency](https://www.g2.com/products/hangar12-marketing-agency/reviews)

Independently Owned Brand Marketing Agency Ranked a TOP promotion agency in the U.S. for over 10 years Specialize in CONSUMER GOODS, especially packaged foods Full-service strategic agency with DIGITAL, MARKETING and ADVERTISING strengths

#### Who Is the Company Behind Marketing Agency?

- **Seller:** [Hangar12](https://www.g2.com/sellers/hangar12)
- **Year Founded:** 2000
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70b0bc75ef63a1045345fbe2bf526823de440d59aac3e64284e9deb9b8e27e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhangar-12&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Marketing Agency](https://www.g2.com/products/marketing-agency/reviews)

A full stack of results driven services offering everything you need in the digital space to make an impact. Backed up by industry leading professionals on hand to guide you in the right direction supported by 24 hour customer service.

#### Who Is the Company Behind Marketing Agency?

- **Seller:** [Indigital Group Viral Growth](https://www.g2.com/sellers/indigital-group-viral-growth)
- **Year Founded:** 2017
- **HQ Location:** London, United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marketing Digital Mobil SRL](https://www.g2.com/products/marketing-digital-mobil-srl/reviews)

ADA Marketing Automation is a tool that automates communication processes, maximizes the time spent in interaction with the public, and minimizes the time spent on tedious and repetitive activities. You will find that the efficiency of marketing campaigns and the profiling of leads can be improved by automatic workflows that reduce the incidence of human error in the management of activities, and thus also reduce the costs of each campaign.

#### Who Is the Company Behind Marketing Digital Mobil SRL?

- **Seller:** [Marketing Digital Mobil S.R.L.](https://www.g2.com/sellers/marketing-digital-mobil-s-r-l)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marketing Empire Group](https://www.g2.com/products/marketing-empire-group/reviews)

We are a full service digital marketing agency. We help businesses with all their consilting, strategy, data, & analytics.

#### Who Is the Company Behind Marketing Empire Group?

- **Seller:** [Marketing Empire Group](https://www.g2.com/sellers/marketing-empire-group)
- **Year Founded:** 2019
- **HQ Location:** Temecula, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d34f78a30cb3efac16bba3cbf5b95300af77244535afc486497eb96fefcfe46&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketingempiregroup&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

### [MarketingHero](https://www.g2.com/products/marketinghero/reviews)

MarketingHero is a subscription-based growth marketing agency which excels at building brands and driving growth through search engine optimization, social media and performance media solutions.

#### Who Is the Company Behind MarketingHero?

- **Seller:** [MarketingHero](https://www.g2.com/sellers/marketinghero)
- **Year Founded:** 2023
- **HQ Location:** Central, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be7d2822d389a731f6b05ca3ce1a10ba7161162a3af83b7556b200658ff08b8a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketinghero-agency%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marketing Impressions](https://www.g2.com/products/marketing-impressions/reviews)

Marketing Impressions is a San Diego-based, marketing company specializing in integrated marketing for businesses, non-profits, retailers, large corporations and public agencies.

#### Who Is the Company Behind Marketing Impressions?

- **Seller:** [Marketing Impressions](https://www.g2.com/sellers/marketing-impressions)
- **Year Founded:** 1986
- **HQ Location:** Spring Valley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3e2f3fc71702e93edea9c3ca762341cdce1b5430e087b02ea149d21de1eb48e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-impressions&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Marketing Maven](https://www.g2.com/products/marketing-maven/reviews)

Marketing Maven is a full service marketing and communications agency with offices in Los Angeles and New York.

#### Who Is the Company Behind Marketing Maven?

- **Seller:** [Marketing Maven](https://www.g2.com/sellers/marketing-maven)
- **Year Founded:** 2009
- **HQ Location:** Camarillo, US
- **Twitter:** @MarketingMaven2  
2,656 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d779de30763fea4d276dbe461c806b2ccb5f9640ac322c8c6c2bc045fec3446e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-maven-public-relations%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Marketome Inc](https://www.g2.com/products/marketome-inc/reviews)

Marketome is a digital marketing agency that helps our clients to strengthen their brand value and reach out to their target audience effectively and efficiently. We specialize in every aspect of cutting-edge web design and development, mobile development, integrated marketing strategy, content marketing, social marketing and corporate branding.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Marketome Inc?

- **Seller:** [Marketome](https://www.g2.com/sellers/marketome)
- **Year Founded:** 2021
- **HQ Location:** Houston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b25b3c403ef3c188d6844509f7f8e1eeae43749ae8134f6dbcea367256ed06f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketome&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 67% Small

#### What Are Marketome Inc's Pros and Cons?

##### Pros

- Collaboration (1 reviews)
- Communication (1 reviews)
- Communication Automation (1 reviews)
- Communication Ease (1 reviews)
- Cost Efficiency (1 reviews)

##### Cons

- Expensive (1 reviews)

#### What Are Recent G2 Reviews of Marketome Inc?

**["A Powerful Marketing Platform for Driving Business Growth"](https://www.g2.com/survey_responses/marketome-inc-review-8249034)**

**Rating:** 4.5/5.0 stars

_— Prashant P._

[Read full review](https://www.g2.com/survey_responses/marketome-inc-review-8249034)

**["Very impressed with the work of Marketome"](https://www.g2.com/survey_responses/marketome-inc-review-8231587)**

**Rating:** 5.0/5.0 stars

_— Priya T._

[Read full review](https://www.g2.com/survey_responses/marketome-inc-review-8231587)

### [MarketPryce](https://www.g2.com/products/marketpryce/reviews)

MarketPryce is the leading athlete influencer marketplace, driving 7,500+ partnerships between athletes, agents, and brands. MarketPryce powers athlete influencer partnerships and makes them accessible through its two-sided marketplace, active athlete community, and dedicated strategy support. Through MarketPryce, athletes, agents, and DTC brands can build their networks, get strategic resources and coaching, and close marketing deals so they can grow and reach new heights. Since launching in January 2020, athletes and brands have closed 1,000+ deals through the platform. MarketPryce has worked with 2,500+ athletes including Terrell Owens, Kelley O’Hara, and Shareef O'Neal, and 750+ brands including Allbirds, CBS Sports, Walmart, and Fashion Nova.

#### Who Is the Company Behind MarketPryce?

- **Seller:** [MarketPryce](https://www.g2.com/sellers/marketpryce)
- **Year Founded:** 2021
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f9b90c58577688efd12d0f327c7553b906a327eaba32a93393236383a7290ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketpryce&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Markett](https://www.g2.com/products/markett/reviews)

Markett offers a platform that connects high-growth brands with individuals and marketing teams to generate new customers.

#### Who Is the Company Behind Markett?

- **Seller:** [Markett](https://www.g2.com/sellers/markett)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa2fd9a0914e2e36266ee0b9fe0a8b4bcf05cd013951a6f6c6223fe090b66b90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkett.com&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [Markovate](https://www.g2.com/products/markovate/reviews)

At Markovate, we build production AI for companies that work with engineering drawings, technical documents, and regulated data. We are the team behind CADIAM™ - including AI Blueprint Classifier, which extracts BOMs, GD&T callouts, and component data from CAD drawings automatically, replacing weeks of manual estimation with minutes of structured output. We work across Manufacturing, Aerospace & Defense, AEC/Construction, Healthcare, and Insurance - designing, developing, and deploying custom AI from early consulting through full production. Our 50+ AI engineers have delivered 300+ solutions built around your workflows, your data, and your goals. Why Markovate We are ISO 9001:2015 & ISO/IEC 27001:2022 certified. - Deep specialization in AI for engineering and technical workflows - not generalists - On-premise and air-gapped deployment for regulated industries (defense, aerospace, ITAR-adjacent) - Full-cycle ownership: data prep, model development, deployment, monitoring - Rapid prototyping - idea to working prototype in weeks - Computer Vision, NLP, Generative AI, MLOps, AI Agents - applied to real operational problems Featured AI Blueprint Classifier: Automates drawing analysis, component classification, GD&T compliance checks (ASME Y14.5 / ISO 1101), and structured BOM export. Built for engineers and manufacturers who lose days to manual quoting and estimation. https://markovate.com/ai-blueprint-classifier

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Markovate?

- **Seller:** [Markovate](https://www.g2.com/sellers/markovate)
- **Year Founded:** 2015
- **HQ Location:** Ontario, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=499b14e6da6c212be01043425744cbc724bb445fd960737f1c7a6418fd222930&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkovate&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Markovate?

**["A short review on Markovate"](https://www.g2.com/survey_responses/markovate-review-4377269)**

**Rating:** 5.0/5.0 stars

_— MD. Amir S._

[Read full review](https://www.g2.com/survey_responses/markovate-review-4377269)

#### What Are G2 Users Discussing About Markovate?

- [What is Markovate used for?](https://www.g2.com/discussions/markovate-what-is-markovate-used-for)
- [What is Markovate used for?](https://www.g2.com/discussions/what-is-markovate-used-for)

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[Browse Social Media Marketing (SMM) Companies Themes](/categories/social-media-marketing-smm-companies/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

[Social media marketing](https://learn.g2crowd.com/social-media-marketing) (SMM) services assist businesses with the promotion of their product or brand on social media platforms. These services are often used by businesses that want to keep customers engaged online but lack the expertise or personnel to produce effective content. SMM services can provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses utilize SMM services to boost their internet presence and engage broader online communities. SMM is often implemented to improve a website’s search engine ranking. With this in mind, many SMM services provide [search engine optimization services](https://www.g2.com/categories/seo-services) (SEO) and optimize social media content to improve rankings. Some businesses may choose to manage and track their own marketing efforts with [social media marketing software](https://www.g2.com/categories/social-media-marketing-smm-services).

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