### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Social Media Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Social Media Advertising Software Articles [![The Future of TikTok and Mobile Advertising](https://learn.g2.com/hubfs/tikto%20and%20mobile%20advt-VB.jpg "The Future of TikTok and Mobile Advertising")](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) [ ### The Future of TikTok and Mobile Advertising ](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) TikTok has been banned on government devices as well as on some college campuses due to national security concerns in the US. Over the last three years, brands have revamped entire strategies based on TikTok, which leaves the future of mobile and social media advertising in question. While the next steps are unclear, it does leave a big question mark on how brands will adapt to this now-familiar form of advertising. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Is Social Media Advertising the New Out-of-Home?](https://learn.g2.com/hubfs/Social%20media%20advt-VB-1.jpg "Is Social Media Advertising the New Out-of-Home?")](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) [ ### Is Social Media Advertising the New Out-of-Home? ](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.  [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)](https://learn.g2crowd.com/hubfs/iStock-599703424.jpg "Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)")](https://www.g2.com/articles/linkedin-ads) [ ### Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager) ](https://www.g2.com/articles/linkedin-ads) LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![How to Create Scroll-Stopping Twitter Ads](https://learn.g2.com/hubfs/twitter_ads_featuredimage-1.jpg "How to Create Scroll-Stopping Twitter Ads")](https://www.g2.com/articles/twitter-ads) [ ### How to Create Scroll-Stopping Twitter Ads ](https://www.g2.com/articles/twitter-ads) Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy. [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker Show More ## Social Media Advertising Software Glossary Terms [![Hierarchy of Effects Theory](https://learn.g2.com/hubfs/G2CM_GI407_Glossary_Article_Images-%5BSocial_Profile%5D_V1a-1.png "Hierarchy of Effects Theory")](https://www.g2.com/glossary/hierarchy-of-effects-theory-definition) [Hierarchy of Effects Theory](https://www.g2.com/glossary/hierarchy-of-effects-theory-definition) The hierarchy of effects theory is a model showing how advertisers can adjust their messaging based on consumer readiness. Learn about the six stages. by Kelly Fiorini [![Ad Creation](https://learn.g2.com/hubfs/G2CM_GI206_Glossary_Article_Images_%5BAd_Creation%5D_V1a.png "Ad Creation")](https://www.g2.com/glossary/ad-creation-definition) [Ad Creation](https://www.g2.com/glossary/ad-creation-definition) Ad creation is the process of designing ads to promote a brand or product. Learn more about the steps involved and why it’s important to create ads. by Kelly Fiorini ## Social Media Advertising Software Discussions 0 Question on: HubSpot Marketing Hub [Can we have fees waived for paid HS products for an NGO we are practicing with?](/discussions/can-we-have-fees-waived-for-paid-hs-products-for-an-ngo-we-are-practicing-with) We engaged an NGO advocating community-based historical interpretation. We offered our services free in exchange for their complete commitment to work with us as an ideal client. We charge only for out-of-pocket expenses for their new domain (.ngo/.org) and website expenses. We are migrating them out of their current domain which is in the control of someone with email address godknows@gmail.com or something. HubSpot offers discounts for non-profits. I know of non-profits who have benefited greatly from the software tools and the discouint. As to whether they want to be an official supporter/sponsor for more? Contact HubSpot directly vs this public forum. Answered: Michael Hartzell on December 10, 2019 Definitely, Hubspot offers rebates for NGOs. Get in touch with Hubspot directly. Answered: Esperance Barreto on December 10, 2019 Thank you Michael. Answered: Rafael Santos on December 10, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/can-we-have-fees-waived-for-paid-hs-products-for-an-ngo-we-are-practicing-with/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [What strategies have you followed to increase lead quality?](/discussions/what-strategies-have-you-followed-to-increase-lead-quality) Can you share some strategies and tactics that have worked especially well for generating more qualified leads in B2C? We use lead scoring to score leads based on their origin and activity ie. "touchpoints". Some key metrics we use: - Original campaign source: did we get their information from a tradeshow? did they come in organically by search? Did they click on a social media ad? etc. - Last Marketing Touchpoint: this includes email opens, email clicks, form submissions - Last Marketing Email Opened / Clicked - Number of Marketing Emails Opened These all help qualify if someone is really engaged and interested. The criteria may vary, but each metric has a specific threshold before the contact moves to the next stage of the buyer's journey or is funneled out. Answered: Rebecca Smith on November 21, 2019 First and foremost, make sure you have buyer personas and your customer journey defined. Once you have those established it becomes easier to track the quality of your leads. Here are a couple of blogs to help you get started on personas (https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide and https://www.smartbugmedia.com/blog/buyer-personas-101-what-they-are-and-why-they-matter-to-marketers). It becomes easier to attract high quality leads once you've figured out what your audience's pain points and needs are. You can also better target audiences via paid ads by narrowing down your target audiences based on your buyer personas. Answered: Emma Urbanek on December 10, 2019 Being able to use imported client purchase histories to qualify a company and possibly a new person at said company as a legit organization. Answered: Jeff Sengpiehl on November 15, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/what-strategies-have-you-followed-to-increase-lead-quality/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [Does HubSport support ecommerce website?](/discussions/does-hubsport-support-ecommerce-website) Is the content management only support non-secured pages only? How about eCommerce with online payment, secured environment, online shopping? Can HB manage these pages as well? Can it integrate with the funnel with multi-step fulfillment process? I hope this answers your question, but feel free to ask any follow-up needed. Beginning October 1, SSL will be included on all HubSpot websites. If you fully host your website on HubSpot, you'll have SSL included. For eCommerce, there are easy integrations available (we like the one with BigCommerce) so that all of your store activity is monitored by HubSpot analytics and reporting, and there are many different lead nurturing options that can be set up, including those for abandoned carts. Although the store itself is not hosted on HubSpot, the integration options available make the experience seamless for your visitors, and easily managed by the website owner or webmaster. Answered: Holly Yalove on May 14, 2019 I traded over $450k on the platform and all access to place withdrawals of my funds was denied, i kept on contacting the customers support but didn't get a reasonable response from them, all my funds including my profit was stuck on the platform. I was so sad being frustrated over things, until I was advised to contact expert apex refund a well known refund company , I got in touch with them and followed all procedures they instructed and they successfully initiated the withdrawal confirming the payment into my bank account, i recommend their services to anyone you can contact them at Expertapexrefund .com Answered: Ben Jamin on September 7, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/does-hubsport-support-ecommerce-website/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/social-media-advertising/resources) - [1](/categories/social-media-advertising/resources) - 2 - [3](/categories/social-media-advertising/resources?discussions_page=3) - [4](/categories/social-media-advertising/resources?discussions_page=4) - [5](/categories/social-media-advertising/resources?discussions_page=5) - [6](/categories/social-media-advertising/resources?discussions_page=6) - … - [116](/categories/social-media-advertising/resources?discussions_page=116) - [117](/categories/social-media-advertising/resources?discussions_page=117) - [Next ›Next ›](/categories/social-media-advertising/resources?discussions_page=3) ## Social Media Advertising Software Reports Mid-Market Grid® Report for Social Media Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Social Media Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Social Media Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Social Media Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Social Media Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Social Media Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Advertising Spring 2026 G2 Report: Momentum Grid® Report