### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # SEO Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on SEO Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## SEO Tools Articles [![SEO Statistics: 65% of Businesses See Better Results With AI in 2026](https://learn.g2.com/hubfs/G2CM_FI104_Learn_Article_Images-%5BSEO_Statistics%5D_V1a.png "SEO Statistics: 65% of Businesses See Better Results With AI in 2026")](https://www.g2.com/articles/seo-statistics) [ ### SEO Statistics: 65% of Businesses See Better Results With AI in 2026 ](https://www.g2.com/articles/seo-statistics) Search in 2026 has moved far beyond the playbook marketers relied on just a few years ago. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![Put Your Business on the Map With Local Voice Search](https://learn.g2.com/hubfs/Local%20Business%20Voice%20Search@2x.png "Put Your Business on the Map With Local Voice Search")](https://www.g2.com/articles/local-businesses-voice-search) [ ### Put Your Business on the Map With Local Voice Search ](https://www.g2.com/articles/local-businesses-voice-search) Hey Siri, is voice search really the next big thing in marketing? [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![The Must-Know Mobile App Stores (Native & Third-Party Options)](https://learn.g2.com/hubfs/app-stores.jpg "The Must-Know Mobile App Stores (Native & Third-Party Options)")](https://www.g2.com/articles/app-stores) [ ### The Must-Know Mobile App Stores (Native & Third-Party Options) ](https://www.g2.com/articles/app-stores) It’s safe to say there are more app stores than I realized... [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker ## SEO Tools Glossary Terms [![Conversion Rate Optimization (CRO)](https://learn.g2.com/hubfs/G2CM_GI624_Glossary_Article_Images-%5Bconversion_rate_optimization%5D_V1b.png "Conversion Rate Optimization (CRO)")](https://www.g2.com/glossary/conversion-rate-optimization-definition) [Conversion Rate Optimization (CRO)](https://www.g2.com/glossary/conversion-rate-optimization-definition) Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types. by Sagar Joshi [![Backlinks](https://learn.g2.com/hubfs/G2CM_GI551_Glossary_Article_Images-%5Bbacklink%5D_V1b.png "Backlinks")](https://www.g2.com/glossary/backlinks-definition) [Backlinks](https://www.g2.com/glossary/backlinks-definition) Backlinks, or inbound links, pass authority and trust from one website to another to indicate that a site's content is valuable and credible. by Holly Landis [![Call to Action](https://learn.g2.com/hubfs/GI489_Glossary_Article_Images_%5BCall_to_Action%5D_V1b.png "Call to Action")](https://www.g2.com/glossary/call-to-action-definition) [Call to Action](https://www.g2.com/glossary/call-to-action-definition) A call to action encourages website or advertisement viewers to perform tasks. Learn how to write an effective CTA to increase leads and conversion rate. by Holly Landis [![Search Engine Results Pages (SERP)](https://learn.g2.com/hubfs/G2CM_FI417_Learn_Article_Images_%5BSERP%5D_V2a.png "Search Engine Results Pages (SERP)")](https://www.g2.com/glossary/search-engine-results-page-serp-definition) [Search Engine Results Pages (SERP)](https://www.g2.com/glossary/search-engine-results-page-serp-definition) SERPs are the results of a query entered into a search engine. Websites put a lot of effort into ranking higher on SERP. Read on to learn more about them. by Devyani Mehta [![Keyword](https://learn.g2.com/hubfs/G2CM_GI494_Glossary_Article_Images_%5BKeyword%5D_V1a.png "Keyword")](https://www.g2.com/glossary/keyword-definition) [Keyword](https://www.g2.com/glossary/keyword-definition) People enter keywords into search engines to find content about a topic. Understand the importance of keywords, the types, and how to use them effectively. by Alyssa Towns [![Website Audit](https://learn.g2.com/hubfs/website%20audit.png "Website Audit")](https://www.g2.com/glossary/website-audit-definition) [Website Audit](https://www.g2.com/glossary/website-audit-definition) Companies use website audits to analyze aspects of their website and create action plans to improve user experience. Find out how to start the process. by Alexandra Vazquez [![Competitor Analysis](https://learn.g2.com/hubfs/Competitor_analysis.png "Competitor Analysis")](https://www.g2.com/glossary/competitor-analysis) [Competitor Analysis](https://www.g2.com/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. by Mara Calvello ## SEO Tools Discussions 0 Question on: Mangools [Using Link Miner to Extracting Opportunity Contact Details](/discussions/35855-using-link-miner-to-extracting-opportunity-contact-details) ? Who wants to go to the sky Answered: Cadet Dieussone on July 18, 2021 [Your answer](/discussions/35855-using-link-miner-to-extracting-opportunity-contact-details/comments/new?remote=true) 0 Question on: Siteimprove [Is it possible to copy/paste a policy?](/discussions/34588-is-it-possible-to-copy-paste-a-policy) We have a lot of polices that are similar but not the same, is it possible to copy one policy and create another from this copy? Thank you for your question! Unfortunately, the Policy module does not currently have the option to copy and paste a policy. We have shared your suggestion with our team, and you can find additional resources on creating a policy in our Help Center. Answered: Abby Peeters on December 30, 2021 [Your answer](/discussions/34588-is-it-possible-to-copy-paste-a-policy/comments/new?remote=true) 0 Question on: LocaliQ [Will you be adding the feature of finding/removing duplicate "search terms"?](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms) Helps find when search terms are triggering multiple keywords. Yes, in all campaigns it's important to monitor the search terms that are triggering your impressions and clicks and use the information to add keywords and negative keywords. If you haven't been monitoring search terms you may be surprised to see some of the searches that are triggering clicks. Also, I suggest you not use broad match search keywords. Use modified broad match or the other more selective search types -- phrase match or exact match. Answered: Dan Evans on March 9, 2020 Thanks for the clarification. So you were correctly using the word "search term" and your question related to monitoring search terms in order to eliminate unproductive clicks, right? The 20 Minute Work week offers the opportunity to add negative keywords in the Add Negatives For Shopping and the Optimize Search Traffic sections. Optimize Search Traffic also provides opportunities to add productive Search Keywords. That's good, but in my experience it's not enough. Monitoring the search terms will show you many more instances where you can add productive search keywords and where you can eliminate unproductive searches by adding negative keywords or deleting or changing your search keywords. Especially in Shopping campaigns I find that it's essential to monitor the search terms report every week and add negative keywords. Because every word in the product description is a potential search keyword in Shopping, Shopping campaigns are almost always bound to generate a large value of impressions and clicks from people who will never be your customers. I currently have close to 2000 negative keywords in each of my two Shopping campaigns, and that number grows each week. Only a small fraction of those negative keywords were generated by the 20 Minute Work Week. I would venture that failing to make use of negative keywords is the biggest waste of ad spend in most campaigns. All of my expanded text ad and other campaigns have hundreds of negative keywords unless they are relatively new. Answered: Dan Evans on March 6, 2020 There is already a feature in the 20-Minute Workweek that shows alerts about duplicate Search Keywords and offers to pause one of them. In Google lingo "Search Terms" are the words and phrases entered by online searchers which trigger an impression for your ads. Answered: Dan Evans on March 3, 2020 If what you are doing is getting the results you want, carry on! Answered: Dan Evans on March 10, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 [See more answers (7)](javascript:void(0);) [Your answer](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/seo-tools/resources?discussions_page=80) - [1](/categories/seo-tools/resources) - [2](/categories/seo-tools/resources?discussions_page=2) - … - [77](/categories/seo-tools/resources?discussions_page=77) - [78](/categories/seo-tools/resources?discussions_page=78) - [79](/categories/seo-tools/resources?discussions_page=79) - [80](/categories/seo-tools/resources?discussions_page=80) - 81 - [82](/categories/seo-tools/resources?discussions_page=82) - [Next ›Next ›](/categories/seo-tools/resources?discussions_page=82) ## SEO Tools Reports Mid-Market Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for SEO Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Grid® Report for SEO Tools Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for SEO Tools Spring 2026 G2 Report: Momentum Grid® Report