Mobile Attribution Platforms Resources
Glossary Terms, Discussions, and Reports to expand your knowledge on Mobile Attribution Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find feature definitions, discussions from users like you, and reports from industry data.
Mobile Attribution Platforms Glossary Terms
Mobile Attribution Platforms Discussions
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Question on: Kochava
What does kochava mean?
What does kochava mean?
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Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about these stars and the galaxies they’re a part of, we can gain a better understanding of their surroundings, and with the right tools, we can view stars and galaxies that would otherwise be indecipherable. Like the many stars and galaxies in the solar system, Kochava enables the visibility into and management of billions of data points, millions of users, and hundreds of millions of dollars in lifetime value (LTV) and advertising spend. Our platform empowers our customers to see and manage their data and unleash the power of their connected audiences.
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Question on: Adjust
What is adjust tool?
What is adjust tool?
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Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application
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Question on: Branch
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app from a link can be a big ask - so the deepview is meant to give them a preview of that link and content if they are coming from a channel where they don't have an understanding of the content/action they would consume in the app. If you can show the user a content preview in the channel where the link is shared or have a web version of that content, the deepview is not necessary!
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Mobile Attribution Platforms Reports
Grid® Report for Mobile Attribution
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Mobile Attribution
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Mobile Attribution
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Mobile Attribution
Summer 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Mobile Attribution
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Mobile Attribution
Spring 2026
G2 Report: Momentum Grid® Report
Mid-Market Grid® Report for Mobile Attribution
Spring 2026
G2 Report: Grid® Report
Grid® Report for Mobile Attribution
Spring 2026
G2 Report: Grid® Report
Grid® Report for Mobile Attribution
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Mobile Attribution
Winter 2026
G2 Report: Grid® Report
