Mobile Attribution Platforms Resources

As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on all app installs and in-app events (registration, free trial, purchase, subscription, etc.) to Kochava. The marketer can then utilize their dashboard in Kochava to see reporting, attribution and insights on their app installs and in-app events. Additionally, marketers leverage Kochava’s footprint of integrated media partners to measure their acquisition and re-engagement campaigns across their omni-channel media mix—providing Kochava with a record of all ad impressions and clicks across campaigns. As Kochava receives these data signals, our attribution engine deciphers which ad campaign, creative, keyword, etc., drove app installs and/or in-app conversions. This gives advertisers a clear, holistic picture of how their campaigns are driving app growth and engagement. After attribution is awarded Kochava reports that outcome across analytics and reporting, and also sends an immediate data postback to all of the advertiser’s partners to report the conversion outcome. This data postback aids in campaign optimization, network reporting, billing, and other marketing functions.

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Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data.

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Tenjin is a mobile marketing automation platform that helps mobile app developers and marketers measure and optimize their user acquisition and retention campaigns. Tenjin provides a suite of tools for mobile attribution, analytics, and automation that allows developers to measure and optimize their mobile app performance across multiple advertising channels, including Meta, Google Ads, and other ad networks. Tenjin's automation features allow marketers to create rules and triggers to automate key marketing tasks such as user re-engagement campaigns, push notifications, and personalized in-app messaging. The platform also provides real-time dashboards and reports that allow marketers to track their app's performance and user behavior, and make data-driven decisions to improve their marketing ROI. Tenjin's platform is designed to work with popular mobile app development platforms such as Unity, and React Native, making it easy for developers to integrate the platform into their existing workflows. The platform is used by a wide range of mobile app developers and publishers, including gaming companies, e-commerce apps, and on-demand services.

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