Mobile Attribution Platforms Resources

Tenjin is a mobile marketing analytics and attribution platform that provides app developers with tools to track and measure their user acquisition campaign performance. Tenjin offers a suite of analytics and attribution features that allows app developers to measure their key performance indicators (KPIs) such as Retention Rates, LTV, ROI, ROAS and many other downstream metrics.

A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and visualizes mobile app data and advertising campaign activity to give marketers a unified view of their campaign performance across channels and partners.

Tenjin offers advanced attribution features and tools that allow advertisers to track user acquisition campaigns across different marketing channels, including paid and organic channels. This helps advertisers to optimize their user acquisition campaigns by identifying the most profitable campaigns and targeting the most valuable user cohorts.