Marketing Software Resources - Page 58

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Question on: Pushly

Do push notifications require a mobile app?

Wondering if a brand needs its own app to send push notifications, or if there are other ways to reach people.

No, push notifications do not require a mobile app. Web push notifications work entirely through the browser, so any website can build a push audience without building an app. This is why web push is popular with brands: it converts anonymous site visitors into a directly reachable audience in one click.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

How do users opt in to push notifications?

Curious what the opt-in process looks like for subscribers and how brands can grow their push audience.

Users opt in to push notifications through a native browser or device permission prompt. Brands can trigger the opt-in prompt based on pre-defined onsite activity, and A/B test the timing and copy of that flow. Well-optimized opt-in experiences meaningfully increase subscription rates without hurting user experience.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

Are push notifications better than email marketing?

Trying to understand how push notifications compare to email and whether brands should use one, the other, or both.

Push notifications and email work best together. Push wins on immediacy and visibility: messages surface on the device in real time, require no inbox, and typically earn higher click-through rates. Email carries longer-form content and wins on depth. Many teams use push for breaking news, flash promotions, and re-engagement, then let email handle newsletters and nurture.

Answered: Sainna Sibanda on September 25, 2026