# Do push notifications require a mobile app?

Wondering if a brand needs its own app to send push notifications, or if there are other ways to reach people.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Manager @ Pushly
- Net upvotes: 1


## Comments
### Comment 1

No, push notifications do not require a mobile app. Web push notifications work entirely through the browser, so any website can build a push audience without building an app. This is why web push is popular with brands: it converts anonymous site visitors into a directly reachable audience in one click.

##### Comment Metadata
- Posted at: about 2 months ago
- Author title: Senior Marketing Manager @ Pushly




## Related Product
[Pushly](https://www.g2.com/products/pushly/reviews)

## Related Category
[Push Notification](https://www.g2.com/categories/push-notification)

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