Marketing Software Resources - Page 60

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Question on: Pushly

How do push notifications reduce customer acquisition costs?

Trying to understand how push notifications help brands re-engage existing visitors instead of paying to reach them again.

Push notifications turn visitors you already paid to acquire into a directly reachable audience, so every return visit costs nothing incremental. Instead of re-buying the same user through ads or waiting for an algorithm to reach them, brands re-engage subscribers on demand. That shift from rented to owned reach compounds: retention improves, repeat visits rise, and paid acquisition budgets stretch further.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

How can I increase my push notification opt-in rate?

Looking for tips and best practices to get more site visitors to subscribe to push notifications.

Opt-in rates for push notifications improve when the prompt appears at the right moment. Pushly lets teams design and A/B test the full opt-in flow, including prompts, timing rules, and page-level targeting, so sites systematically raise opt-ins instead of guessing.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

Which push notification platforms work best for ecommerce retailers?

Researching push notification platforms for an ecommerce business and wondering which ones retailers recommend.

Retail push programs depend on operational speed. The platforms that work best make daily campaign work fast, automate cart recovery and win-back flows, and segment by purchase behavior without engineering tickets. Pushly is purpose-built for this and is trusted by ecommerce brands, including Ticketmaster, while OneSignal suits teams with developer resources and Braze suits enterprises consolidating many channels.

Answered: Sainna Sibanda on September 25, 2026