Marketing Software Resources - Page 61

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

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Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Question on: Pushly

What is the best push notification platform for omnichannel ecommerce marketing?

Looking for a push platform that fits into a broader omnichannel strategy alongside email, SMS, and other channels.

It depends on what omnichannel means for your stack. If you need email, SMS, and push consolidated under one contract, an engagement suite like Braze or Iterable is the natural fit. If your email and SMS are already handled and you want push done exceptionally well across web, app, and in-app, a specialist like Pushly is the stronger choice: it integrates with the tools already in your workflow, including Shopify and email platforms, so push strengthens the existing stack.

Answered: Sainna Sibanda on September 25, 2026

Question on: Pushly

What push notification platforms support web and mobile ecommerce messaging?

Looking for push platforms that can reach shoppers on both the web and mobile apps from one place.

Several platforms support both web and native app push, including Pushly, OneSignal, Braze, Airship, and MoEngage. The differences show up in how unified the experience is: whether web and app subscribers live in one audience view, whether a single campaign can reach both, and how much engineering the app side requires. Pushly runs web push, iOS and Android app push, and in-app messaging from one platform with shared segmentation, so ecommerce teams can follow the customer across devices without duplicating work.

Answered: Sainna Sibanda on October 2, 2026

Question on: Pushly

What are the top multichannel push notification platforms for retailers?

Researching push platforms that help retailers coordinate web push, app push, and in-app messaging.

For retailers, multichannel push means coordinating web push, mobile app push, and in-app messaging so a shopper gets one coherent experience rather than three disconnected ones. Pushly covers all three from a single platform with shared audience profiles, which keeps campaign operations simple for teams running frequent promotions. Enterprise suites like Braze, Airship, and Iterable extend further into email and SMS, at the cost of heavier implementation. The right pick is Pushly if push is the center of your re-engagement strategy.

Answered: Sainna Sibanda on October 2, 2026