Marketing Software Resources - Page 47

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

What consumer insights platforms are the most reliable for marketing and advertising teams at mid-market companies that need insights to move fast without enterprise data science infrastructure?

Hi G2 community! I am researching Consumer Insights Platforms specifically for mid-market marketing and advertising teams, where the challenge is generating consumer insights fast enough to inform campaign decisions without requiring a data science team to process the results before they can be acted on.

Attest: The platform's emphasis on speed and simplicity directly addresses the marketing team's constraint: surveys that launch in minutes, results that arrive the same day, and real-time dashboards that non-specialists can read without analyst support.
Suzy: The real-time survey result delivery is cited as crucial for tight campaign deadlines and getting validated answers in hours rather than weeks, which is exactly the timeline that marketing teams need for making active campaign decisions. The verified consumer panel eliminates the quality concerns that undermine confidence in fast-turnaround research.
GWI: Marketing teams use GWI to validate media strategy, identify channel preferences and audience overlap, and support the data behind pitch decks and campaign recommendations. The speed of the platform and the intuitive UI means marketing teams can get channel and audience insights in minutes without data science support.
Discuss: The AI analysis layer identifies themes and correlations across consumer research sessions automatically, a processing step that marketing teams typically cannot do without data science support. It reduces dependence on strategy teams or external agencies for consumer testing, running their own concept tests, and seeing results in hours.
PickFu: For mid-market marketing teams whose primary insight need is validating creative decisions quickly, ad creative, headline copy, product imagery, and email subject lines, PickFu's split-testing model delivers results in minutes at a pay-per-poll price point that scales with usage rather than requiring a subscription commitment. The results are immediately interpretable without a data science layer.

For mid-market marketing teams that have made consumer insights part of their regular workflow, what was the moment that changed the habit from "we should do more research" to "we actually do research before every major decision"? Was it finding a platform fast enough to fit the decision timeline, or was it a specific insight that changed a campaign outcome and made the ROI obvious?

The "when did research become a regular habit" question is the right one. For our team it happened when we found a tool fast enough to fit inside a campaign decision timeline rather than requiring a separate research process.

Answered: Krithika Sathyamoorthy on July 21, 2026

Which all-in-one consumer insights platforms combine audience panels, profiling and real-time dashboards for a brand research team that wants everything in one system?

Hi G2 community! I am researching the Consumer Insights Platforms specifically for platforms that genuinely combine managed audience panels, detailed audience profiling, and real-time dashboards in a single system, rather than providing one of the three well and delegating the others to separate tools or manual processes.

Suzy: The premium verified consumer panel is embedded within the platform rather than requiring a separate panel management contract. Real-time survey results are cited as the most operationally valuable feature, which is the real-time dashboard experience brand research teams need for fast decisions.
Qualtrics Strategy & Research: The platform combines a human panel of 200M+ respondents across 200+ markets, synthetic panels for fast directional studies, proprietary audience profiling through the Research Hub, advanced analytics (Stats iQ, Text iQ), and customizable reporting dashboards in a single system. The CX and EX data integration means audience profiling is connected to actual customer behavior data rather than being limited to survey-derived profiles. Brand tracking with longitudinal panels provides the time-series audience profiling that brand research teams need.
GWI: GWI's combination of a proprietary 2M+ annual survey panel, detailed audience profiling across 50+ markets (demographics, media habits, brand affinities, channel preferences), and the crosstab and heatmap dashboard that makes profiling output presentation-ready is the most integrated panel-profiling-dashboard combination in the category. The preset dashboards provide a simplified consumer profile view described as easy to share with senior stakeholders without additional formatting. The Agent Spark AI layer adds natural-language querying on top of the profiling data.
Discuss: For brand research teams whose definition of "all-in-one" is combining participant recruitment, moderated qualitative research, AI analysis, and insight sharing in a single platform, Discuss provides all four without requiring separate tools for each step. The AI Agents operate across the research lifecycle from audience finding through interview delivery to insight reporting.
Forsta: Forsta is an enterprise market research platform covering both quantitative and qualitative research, panel access, advanced analytics, and reporting dashboards in a comprehensive single system. As a platform used by professional research agencies, Forsta covers the full research workflow from panel recruitment through data collection, analysis, and reporting.

For brand research teams that have successfully consolidated panel management, profiling, and dashboards into one platform, how long did it take before the consolidated view was actually more useful than the fragmented multi-tool approach it replaced? And which capability drove the most time savings in practice?

GWI's all-markets-in-one model is something I'd highlight specifically for teams doing multi-market work. The cost difference versus buying each market separately is significant once you're tracking more than three or four markets.

Answered: Krithika Sathyamoorthy on July 21, 2026

GWI sounds particularly compelling for multi-market research because consolidating panels is only valuable if the audience definitions stay comparable across markets. That’s what I’d test before focusing on dashboard convenience. If “buyer,” “category user,” or another segment has to be rebuilt differently country by country, the team may still spend much of its time reconciling research despite technically having one platform.

Answered: Shubham Gupta on September 15, 2026

The biggest time savings would probably come from having panel data and profiling in the same place as the reporting, so there’s no export-and-rebuild step after every study. I’d expect the consolidated view to prove its value pretty quickly once teams stop stitching together decks manually.

Answered: Preksha Buttan on September 16, 2026

If qualitative work is the bigger time sink for the team, Discuss combining recruitment, moderated interviews, and AI analysis into one flow is what I'd want. Not handing off between separate tools for each stage of a study is where the real hours get saved.

Answered: Shashank Shastry on September 19, 2026

See more answers (3)

Qualtrics Market Research vs Attest vs Suzy for a brand research team: which is worth the investment for regular consumer surveys?

Posting this in the Consumer Insights Platforms category for brand research teams comparing these three platforms specifically for regular consumer survey programs. The three serve meaningfully different use cases and team profiles, and the worth the investment question has a different answer depending on which of those profiles matches yours.

Qualtrics Strategy & Research: For brand research teams running frequent, complex studies — conjoint, MaxDiff, brand tracking, segmentation — Qualtrics is the only platform in the category that provides advanced methodology natively rather than requiring an agency. Brand tracking is a named prebuilt solution. The Research Hub accumulates institutional knowledge across studies so the 10th study benefits from the first.
Attest: Attest's value proposition is speed and simplicity at transparent pricing — one flat audience cost with no hidden fees regardless of who or where the audience is, and surveys that launch in minutes. For brand research teams whose primary need is fast directional consumer feedback rather than statistical rigor, Attest removes the setup friction of enterprise platforms. Dedicated research experts are included without additional cost.
Suzy: Suzy's differentiation for brand research teams is the Connected Research Cloud that combines quant surveys, qual video interviews (Suzy Speaks), and live focus groups (Suzy Live) in one annual subscription, replacing the separate vendor relationships that most brand research teams maintain. Real-time survey results and the premium verified consumer panel are consistently credited for reducing the time between question and answer. Monadic testing capabilities and the managed panel eliminate two common research headaches.

For brand research teams that have evaluated all three, what was the deciding factor in the final selection? Was it the methodology depth, the panel quality and verification, the total cost of ownership over 12 months, or the speed from question to deliverable?

Panel quality and verification was the deciding factor for us. We'd had an experience with a cheaper tool where the results felt directionally off and going back to validate them was more work than the research itself.

Answered: Krithika Sathyamoorthy on July 21, 2026