# Best Market Research Companies - Page 21

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Clarify

Clarify is a B2B growth orchestration partner for enterprise technology companies, combining outsourced sales development, account-based marketing (ABM), and data-led go-to-market to build high-quality pipeline in the accounts that matter most. With teams in London and Tampa, we run GTM programmes across EMEA and the Americas in 12+ languages, pairing research-led account targeting, multi-threaded outreach, and AI-enabled account intelligence. For over two decades, we've operated as an embedded extension of our clients' commercial teams, working directly with revenue, marketing, and sales leadership, and measured on pipeline and revenue rather than vanity metrics.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-08-02T06%3A05%3A05Z&secure%5Bdisplayable_resource_id%5D=1377&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=162288&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D21&secure%5Btoken%5D=35f08a32e572fa4a416518f8cd8cbec7a5422971a4255617f66d09375523e074&secure%5Burl%5D=https%3A%2F%2Fwww.clarifyexperiences.com%2F&secure%5Burl_type%5D=custom_url)

### [The Crypto Times](https://www.g2.com/products/the-crypto-times/reviews)

The Crypto Times is a global crypto news and research platform dedicated to making blockchain simple and trustworthy. We deliver fast, factual, and unbiased insights that help readers understand the real impact of decentralization and digital finance.

#### Who Is the Company Behind The Crypto Times?

- **Seller:** [The Crypto Times](https://www.g2.com/sellers/the-crypto-times)
- **Year Founded:** 2020
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39b7ebf31951e79b34c373c8c398d9b2ff7a266f458d0cde6bc61aefc9c71b13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrypto-times-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [TheDateDigest](https://www.g2.com/products/thedatedigest/reviews)

The Date Digest is a digital media platform focused on the dating industry and modern relationship dynamics. It provides news, expert-backed advice, and data-informed case studies covering dating apps, product updates, safety and trust trends, user behavior, and broader cultural shifts. The platform is designed for professionals in the dating ecosystem, informed users, and researchers who need transparent, reliable insights to navigate a fast-changing digital environment.

#### Who Is the Company Behind TheDateDigest?

- **Seller:** [TheDateDigest](https://www.g2.com/sellers/thedatedigest)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1b372df6e7cc69638411ca12fcc982370cbec4c82ac702f589ad0911d53889f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-date-digest%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [The DRG](https://www.g2.com/products/the-drg/reviews)

At The DRG, we value partnerships over transactions, stories over reports, and quality above all. Every single client is much more than a number to us and our consultative, collaborative approach makes us much more than a vendor to them. When you're our client, we operate as a true extension of your team and go-to resource for all things marketing research. We are highly responsive to questions and flexible in accommodating any shifts you may require in our work together. When it comes to reporting, The DRG data storytelling and custom deliverables are designed to motivate your stakeholders and drive results, and can be tailored for specific audiences and needs. But we even take reporting a step further, helping you action plan, socialize research findings, and break down siloes across your organization. Central to everything we do is our unwavering commitment to quality. We uphold rigorous procedures to ensure the integrity of our data, the thoroughness of our research, and the excellence of our reporting. This commitment to quality is not just a promise but a foundational principle that underpins every aspect of our work at The DRG.

#### Who Is the Company Behind The DRG?

- **Seller:** [The DRG](https://www.g2.com/sellers/the-drg)
- **Year Founded:** 1974
- **HQ Location:** Brookfield, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b88b1b9b5075949ca49bafa69d7770a789b26ef40472109d857db56083ed13d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-dieringer-research-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

### [The Earnest Research Company](https://www.g2.com/products/the-earnest-research-company/reviews)

Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior.

#### Who Is the Company Behind The Earnest Research Company?

- **Seller:** [The Earnest Research Company](https://www.g2.com/sellers/the-earnest-research-company)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4225ebaff3b0150d21e733a6260b6da144d0930d253808b69c185c3c206ccbb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fearnest-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [The Research Insights](https://www.g2.com/products/the-research-insights/reviews)

The Research Insights is committed to innovation, continually updating its database to provide clients with easy access to up-to-date and comprehensive market data. This dedication ensures businesses can make informed decisions quickly and effectively, gaining a competitive advantage in the global market. Whether it's analyzing consumer behavior, identifying market opportunities, or gaining insights into industry developments, The Research Insights is a trusted partner for companies worldwide, helping them stay ahead of trends and optimize their strategies for success.

#### Who Is the Company Behind The Research Insights?

- **Seller:** [The Research Insights](https://www.g2.com/sellers/the-research-insights)
- **Year Founded:** 2016
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf38b45a00c5eb317f9ae713a6cd245058556c874ff4ff701cf98895ddcc80d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-research-insights&secure%5Burl_type%5D=linkedin_company_website)  
221 employees on LinkedIn®

### [The Streetwear Directory](https://www.g2.com/products/the-streetwear-directory/reviews)

The Streetwear Directory is the definitive global index of streetwear brands. We document the world's most culturally significant streetwear brands, from pioneering labels that defined the movement to emerging voices shaping its future. Each entry is curated, verified, and preserved as part of streetwear's living archive.

#### Who Is the Company Behind The Streetwear Directory?

- **Seller:** [The Streetwear Directory](https://www.g2.com/sellers/the-streetwear-directory)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Third Bridge](https://www.g2.com/products/third-bridge/reviews)

Third Bridge is a leading primary research company serving the investment community. Most of the world’s top equity and credit investors are clients. Clients access one of the world's largest expert networks and gain access to tens of thousands of transcripts describing the operational effectiveness of public and private companies. Third Bridge is known as a leader in this space and invented the transcripts category.

#### Who Is the Company Behind Third Bridge?

- **Seller:** [thirdbridge](https://www.g2.com/sellers/thirdbridge)
- **Year Founded:** 2007
- **HQ Location:** London, GB
- **Twitter:** @thethirdbridge  
924 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd183a438f9872d3289bf242a2852c33c92073240ec50cdd438f3ee4f13b078f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthird-bridge%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,197 employees on LinkedIn®

### [Thomson Data](https://www.g2.com/products/thomson-data/reviews)

Thomson Data is committed in providing complete data solutions to help companies expand their reach to new prospects and enhance communication with existing customers. Thomson Data provides highly responsive custom-built email lists based on various demographic selections to help clients reach the right prospects. We provide global B2b data covering below types: 1. Technology 2. Industry 3. Professionals 4. Customer Base 5. ABM Data and more. To explore complete B2B data solution, visit our website today: https://www.thomsondata.com/

#### Who Is the Company Behind Thomson Data?

- **Seller:** [Thomson Data](https://www.g2.com/sellers/thomson-data)
- **Year Founded:** 2009
- **HQ Location:** Plano, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=246fafbd2978ad99a864c7ee4adf4bd22b20f541bea6a9e20ec991d20f3d2e4e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthomson-data-llc&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

### [Thurro](https://www.g2.com/products/thurro/reviews)

A market intelligence platform that uses millions of unstructured data to provide operational insights on sectors and companies in India

#### Who Is the Company Behind Thurro?

- **Seller:** [Thurro](https://www.g2.com/sellers/thurro)
- **Year Founded:** 2016
- **HQ Location:** Chennai, IN
- **Twitter:** @thurro\_insights  
488 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48427a1b7a27317820f9e3e507816c05fde5c5b982f1efbea618a3aff21a6b0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthurro-insight%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Topcryptocards](https://www.g2.com/products/topcryptocards/reviews)

TopCryptoCards.eu is the independent comparison platform for crypto debit cards in Europe. Compare Gnosis Pay, MetaMask Card, Brighty, Ledger Card, Bybit Card and 80+ more across real cashback rates, hidden fees, KYC requirements, staking rewards and travel perks. Available in French, German, Spanish, Italian and English.

#### Who Is the Company Behind Topcryptocards?

- **Seller:** [Topcryptocards](https://www.g2.com/sellers/topcryptocards)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fedc77a8694d52140e5cfcfa00f9ee3ef533b038edfd0f63d79f41dab1761c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftopcryptocards&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Trend Watching](https://www.g2.com/products/trend-watching/reviews)

TrendWatching Premium is a comprehensive trend intelligence platform designed to empower professionals with the tools and insights needed to anticipate and act upon emerging consumer trends. By leveraging a proprietary Trend Framework and an extensive database of innovations, TrendWatching Premium enables users to stay ahead in a rapidly evolving market landscape. Key Features and Functionality: - Trend Framework: Access to a structured framework encompassing 15 mega-trends and over 230 sub-trends, providing clear guidance on relevant market movements. - Innovation Database: A searchable repository of over 32,000 tagged innovations, complemented by AI-powered assistance for discovering breakthrough ideas. - Trend Reports: Regularly updated reports, including topics like "The Embodied AI Era" and "The AI Empathy Engine," available in both PDF and PPT formats to streamline strategic planning. - AI-Powered Ideation Tools: Tools such as ProductLab and CampaignCrafter facilitate the rapid development of trend-driven products, services, and campaigns. - Industry and Regional Intelligence: Insights tailored to 15 major sectors and various global regions, ensuring relevance across diverse markets. - Stats Center: A curated collection of consumer statistics to enhance presentations and business cases. - Daily Insights: Regular updates featuring trend-driven insights sourced globally. - Academy: Courses like "Purpose-Driven Innovation" and "AI-Driven Innovation" designed to upskill users in trend application and innovation strategies. - Personalization and Organization: Features that allow users to receive personalized content and organize favorite materials into folders for easy access and sharing. - Analyst Support: Direct interaction with Trend Analysts for expert guidance and support. Primary Value and User Solutions: TrendWatching Premium addresses the challenge of keeping pace with rapidly changing consumer expectations by providing a centralized platform for trend discovery and application. It enables businesses to proactively develop products and services aligned with emerging trends, thereby gaining a competitive edge. The platform's AI-powered tools and comprehensive resources streamline the innovation process, saving time and enhancing strategic decision-making. By offering tailored insights across industries and regions, TrendWatching Premium ensures that users can effectively navigate and capitalize on market shifts.

#### Who Is the Company Behind Trend Watching?

- **Seller:** [Trend Watching](https://www.g2.com/sellers/trend-watching)
- **Year Founded:** 2002
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cdb7ffba996ccded4aa833b0452ceb68bf1dce611f3b2a7f53b6c8e24e13fd39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrendwatching-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

### [Trialant](https://www.g2.com/products/trialant/reviews)

Explore, analyze, and monitor clinical trial data from ClinicalTrials.gov like a pro. Powerful search, alerts, and insights all in one place. Tags: AI Business Data Analysis, Analytics, Api and Data, Data, Monitoring, Research Target Audience: Competitive intelligence teams, Business development professionals, medical affairs specialists, Clinical operations managers, Research team, strategy teams, Due diligence analysts, Investors, and portfolio managers Features: • Search: Find clinical trials easily with advanced search filters. • Alerts: Get notified when new trials matching your criteria are posted. • Analysis: Dive deep into trial data with visual analysis tools. • Monitoring: Keep track of ongoing trials and their progress. • Insights: Discover trends and patterns in clinical trial data. • Exploration: Explore the ClinicalTrials.gov database in a more user-friendly way.

#### Who Is the Company Behind Trialant?

- **Seller:** [Trialant](https://www.g2.com/sellers/trialant)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TRUEPREDiCT](https://www.g2.com/products/truepredict/reviews)

TRUEPREDiCT Software is a prediction market platform development company specializing in the creation of event trading platforms that enable users to trade on real-world outcomes through structured, rule-driven markets. The company builds exchange-grade prediction market software using battle-tested architecture designed for reliability, performance, and long-term scalability. TRUEPREDiCT Software supports organizations in launching opinion markets with advanced trading capabilities, secure infrastructure, and flexible system design. Its end-to-end development services cover everything from market mechanics and matching engines to API integrations, compliance-ready frameworks, and enterprise-grade backend architecture. Each platform is engineered to support high user activity, real-time data processing, and evolving regulatory requirements. TRUEPREDiCT Software works with startups, operators, and innovation-driven enterprises seeking a dependable technology partner to design, develop, and deploy robust prediction market ecosystems.

#### Who Is the Company Behind TRUEPREDiCT?

- **Seller:** [TRUEPREDiCT](https://www.g2.com/sellers/truepredict)
- **Year Founded:** 2018
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22aeb8bbea5fd39499f92b0c185c0879546df643b02199d485e3dfa376bfb181&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftruepredict%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TT Consultants](https://www.g2.com/products/tt-consultants/reviews)

TT Consultants is an experience driven intellectual property and innovation support company. We aim to revolutionize the process of visualizing and analyzing patent data.

#### Who Is the Company Behind TT Consultants?

- **Seller:** [TT Consultants](https://www.g2.com/sellers/tt-consultants)
- **Year Founded:** 2006
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee509e1866473ce2337e524f1a1264774bf28e5d03f299eec6f166cbb80219f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftt-consultants%2F&secure%5Burl_type%5D=linkedin_company_website)  
350 employees on LinkedIn®

### [Turba Media](https://www.g2.com/products/turba-media/reviews)

Turba Media- serve ads to the right audience at the right time! Data is your competitive advantage Understanding how your audience thinks, reacts, and engages should be at the heart of every decision you make, data is your competitive advantage. This is where Turba comes into the picture. Generative AI plays a pivotal role in understanding consumer sentiment, analysing emerging trends, and personalising content to ensure your audience feels connected, recognised and valued. It's also a disruptor: by understanding how your crowd ticks, you can capitalise on unique trend patterns and get ahead of the pack. Turba Media leads the field in generative AI-based tech to grow and understand your audience.

#### Who Is the Company Behind Turba Media?

- **Seller:** [Turba Media](https://www.g2.com/sellers/turba-media)
- **Year Founded:** 2023
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ff9489b15e7a04d6f5a53ba65d987e56f62b78aa95e8bfc2b3ae7c9ebf136cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fturba-media&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

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[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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