# Best Market Research Companies - Page 18

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Leadium

Leadium is a boutique, 100% US-based B2B outbound sales development agency. Founded in 2016, we run managed, outsourced SDR programs across cold calling, email, and LinkedIn that book qualified meetings on your calendar. We're founder-led by design. You work directly with the people who run the company, not a junior account manager juggling 20 logos. Every client gets a dedicated, US-based SDR who learns your business, your ICP, and your value proposition, and represents you like an internal hire. Calls are recorded, transcribed, and reviewed weekly, so you hear exactly what your market is saying and we adjust in real time. We cap our active client roster on purpose. Quality outbound can't be mass-produced, so we keep the team small, US-based, and focused on a limited number of engagements. All data and work product is 100% yours. What we do: - Managed outbound SDR programs (cold calling, email, LinkedIn) - ICP definition and target account list building - Contact data enrichment - Qualified meeting and appointment generation - Email infrastructure and deliverability setup - Outbound strategy and messaging Track record: since 2016 we've built over $1 billion in qualified pipeline across 1,500+ organizations, contributed to 89 acquisitions, and supported clients who've raised $6.5B+ and reached 5 IPOs. Leadium is NGLCC-certified (LGBTBE) and consistently rated among the top sales development agencies by Clutch, GoodFirms, and Inc. 5000. Pricing is flat and month-to-month, starting at $3,500/month for a dedicated cold-calling SDR, with no hidden fees. Want US-based outbound, founder-level attention, and a rep who actually learns your business? Let's talk.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-31T11%3A21%3A09Z&secure%5Bdisplayable_resource_id%5D=1377&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40611&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D18&secure%5Btoken%5D=d82bc2e5e637cf15a536474523a8904379eb4caef8902fef0277501600b3522c&secure%5Burl%5D=https%3A%2F%2Fleadium.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2-clicks-test&secure%5Burl_type%5D=custom_url)

### [Pulse by Directive Consulting](https://www.g2.com/products/pulse-by-directive-consulting/reviews)

Benchmark your efforts against every competitor in your industry! With Pulse, you get every search marketing (SEO & PPC) KPI available for over 16,000 companies across 250 verticals. Get a free account today!

#### Who Is the Company Behind Pulse by Directive Consulting?

- **Seller:** [Directive](https://www.g2.com/sellers/directive-f01e174b-c278-41ae-b58e-07318d2329a0)
- **Year Founded:** 2014
- **HQ Location:** Irvine
- **Twitter:** @DirectiveAgency  
2,978 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95ea60b1ee0ac5527f27aab56b2147d2bbf82cd063f2127dee6ed08077dbc5e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5770386&secure%5Burl_type%5D=linkedin_company_website)  
242 employees on LinkedIn®

### [Quadrant Knowledge Solutions](https://www.g2.com/products/quadrant-knowledge-solutions/reviews)

Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market positioning of the key market participants. SPARK Matrix representation provides a visual representation of market participants and provides strategic insights on how each supplier ranks against their competitors, with respect to various performance parameters based on the category of technology excellence and customer impact.

#### Who Is the Company Behind Quadrant Knowledge Solutions?

- **Seller:** [Qudrant Knowledge Solutions](https://www.g2.com/sellers/qudrant-knowledge-solutions)
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0154654288697b9fd157f1ceecf688edb293f5ce95656bc0bb79af5783fb7c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10373961&secure%5Burl_type%5D=linkedin_company_website)  
149 employees on LinkedIn®

### [Quandatum](https://www.g2.com/products/quandatum/reviews)

Quandatum is an AI-powered B2B sales acceleration and market intelligence company based in Istanbul, Turkey. We help B2B companies fill their sales pipelines with qualified meetings by combining artificial intelligence, market research, and multichannel outreach automation. AI-Powered Meeting Generation We take over the entire outbound sales process so your team can focus on closing deals. Our three proprietary AI agents handle prospect research, message personalization, and campaign optimization across email, LinkedIn, and phone channels simultaneously. Clients typically see 45%+ email open rates, 30%+ LinkedIn connection acceptance rates, and 92% meeting show-up rates — all operational within 14 days. Market Research & Intelligence Before outreach begins, we deliver comprehensive market analysis including market sizing (TAM/SAM/SOM), competitive mapping, customer segmentation, pricing benchmarking, and go-to-market strategy. Reports are delivered through interactive dashboards and detailed PDFs, with HS-code-based trade data updated monthly. Digital Sales Enablement We build interactive presentation platforms with viewer analytics and professional websites — so clients know exactly who engaged with their materials and how. Proven Results Quandatum serves 50+ companies across manufacturing, software, energy, defense, food & beverage, sustainability, and more. Highlights include 95 qualified meetings and 6+ closed deals for a software firm in 9 months, and 12 corporate meetings for a sustainability startup in just 4 weeks. Why Quandatum Unlike building an in-house SDR team (3-4 months setup, high overhead), Quandatum delivers a turnkey solution within 14 days. All AI tools, data platforms, and CRM integrations are included — no hidden costs, no turnover risk, 24/7 autonomous operation. Quandatum is the ideal partner for B2B companies seeking qualified pipeline and international growth without scaling internal teams.

#### Who Is the Company Behind Quandatum?

- **Seller:** [Quandatum](https://www.g2.com/sellers/quandatum)
- **Year Founded:** 2022
- **HQ Location:** İstanbul, TR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57d2687900214f3b575fc7275f41f86f711e317baa8a60cfaf7270fbd37ebaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fquandatum&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Radical Human Intelligence](https://www.g2.com/products/radical-human-intelligence/reviews)

Our patent-pending AI-Driven Radical Human Intelligence™️ platform identifies key customer engagement challenges.

#### Who Is the Company Behind Radical Human Intelligence?

- **Seller:** [Radical Customer Experience](https://www.g2.com/sellers/radical-customer-experience)
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8e8d9caca132ed0a5efa2f82081a809a400b074e8f53063d1dea778534d1480&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fradicalcx&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [RawPickAI](https://www.g2.com/products/rawpickai/reviews)

RawPickAI is an independent AI tool review platform. We publish hands-on reviews, comparisons, and best-of lists for AI tools across coding, writing, video, automation, and productivity categories. All tools are tested independently with real use cases. Pricing shown in USD and INR.

#### Who Is the Company Behind RawPickAI?

- **Seller:** [RawPickAI](https://www.g2.com/sellers/rawpickai)
- **Year Founded:** 2026
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46636a5107fba7be7533b26265ec46ab0da12838559182aff701d93186dfaa11&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frawpickai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Research 247 - UAE](https://www.g2.com/products/research-247-uae/reviews)

Research 247 UAE is an award winning proptech firm that leverages data analytics, AI, and machine learning to provide real estate market insights, helping developers, brokers, and investors make data-driven decisions. The company offers services such as real-time market intelligence, in-depth analytics, and predictive forecasting tools for the UAE property sector, including interactive dashboards and granular micro-market insights

#### Who Is the Company Behind Research 247 - UAE?

- **Seller:** [Research 247](https://www.g2.com/sellers/research-247)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ResearchFox](https://www.g2.com/products/researchfox/reviews)

Discover if your offering is valuable to your consumers The consumer is king. Is your business offering considered valuable by the consumer? ResearchFox asks the right questions to yield answers that enable creative and smart marketing strategies to enhance market share or entrench your position as market leader.

#### Who Is the Company Behind ResearchFox?

- **Seller:** [ResearchFox Consulting](https://www.g2.com/sellers/researchfox-consulting)
- **Year Founded:** 2012
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0aa862414db41a6d105fd99732765f985791bc3b7b4f02984ed7a145c44b4e4a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresearchfox&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

### [Research Moz](https://www.g2.com/products/research-moz/reviews)

ResearchMoz started in 2010 with a vision to provide meaningful market intelligence to businesses looking for hyper-growth. For the last nine years, we have been successful in doing that. We have clients in over 50 countries—ranging from Fortune 1,000 to small-and-medium scale enterprises. We provide syndicated, as well as custom market research solutions. Since 2010, we have assisted thousands of businesses with accurate, reliable business intelligence solutions.

#### Who Is the Company Behind Research Moz?

- **Seller:** [ResearchMoz](https://www.g2.com/sellers/researchmoz)
- **HQ Location:** Albany, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcf2e16a2eec28a202d6326ea8db6baad88a3980778755ba30db0b0a7d927795&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresearchmoz&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Research Nester](https://www.g2.com/products/research-nester/reviews)

Research Nester provides consulting based on client's business and its requirements.

#### Who Is the Company Behind Research Nester?

- **Seller:** [Research Nester](https://www.g2.com/sellers/research-nester)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=067df8b3f813922fa74e9e967073be59c17ee5bb32ebec28dc039df0c3f75348&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresearch-nester-pvt.-ltd.%2F&secure%5Burl_type%5D=linkedin_company_website)  
170 employees on LinkedIn®

### [Research Nester Japan](https://www.g2.com/products/research-nester-japan/reviews)

Research Nester is a trusted Market Research Company in Japan and a global B2B Market Research Company, delivering strategic consulting services and actionable market insights to empower industries, conglomerates, and management teams.

#### Who Is the Company Behind Research Nester Japan?

- **Seller:** [Research Nester Japan](https://www.g2.com/sellers/research-nester-japan)
- **HQ Location:** 東京, JP
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=771d826b08024eb91110010677c82f61973a21869acf25ab2886fbf75c55a8d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresearch-nester-japan%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rivalwatch](https://www.g2.com/products/rivalwatch/reviews)

Rivalwatch is a comprehensive competitive intelligence platform designed to empower businesses by providing real-time insights into their competitors' strategies and market positioning. By leveraging advanced analytics and data aggregation, Rivalwatch enables organizations to make informed decisions, identify market trends, and maintain a competitive edge. Key features and functionality of Rivalwatch include: - Competitor Monitoring: Continuously tracks competitors' activities, including product launches, pricing changes, and marketing campaigns. - Market Analysis: Offers in-depth analysis of market trends, customer sentiments, and emerging opportunities. - Customizable Alerts: Provides real-time notifications on significant competitor movements and industry developments. - Data Visualization: Presents complex data through intuitive dashboards and visual reports for easy interpretation. - Integration Capabilities: Seamlessly integrates with existing business tools and platforms to streamline workflows. The primary value of Rivalwatch lies in its ability to deliver actionable intelligence that helps businesses anticipate market shifts, refine their strategies, and outperform competitors. By offering a centralized platform for competitive analysis, Rivalwatch addresses the challenge of information overload and ensures that organizations have access to relevant and timely data to drive strategic decisions.

#### Who Is the Company Behind Rivalwatch?

- **Seller:** [Rivalwatch](https://www.g2.com/sellers/rivalwatch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Roofing Software Guide](https://www.g2.com/products/roofing-software-guide/reviews)

After 12 years running a roofing company in the Midwest — residential, commercial, and storm restoration — I launched Roofing Software Guide to solve a problem I kept running into: there was no trustworthy, independent source for roofing software reviews. Every comparison article was either vendor-published or written by someone who'd never managed a crew, chased a supplement, or priced a 40-square tear-off. Contractors deserved better information. Roofing Software Guide is the only review site built exclusively for roofing contractors evaluating software. We rate every product using our proprietary RSG Score — a weighted system that evaluates ease of use, features, pricing value, support quality, and roofing-specific capabilities. We don't accept payment for scores or placement. We pick winners. We publish our methodology. And we review every score on a 90-day cycle because software changes fast. Founder, Roofing Software Guide roofingsoftwareguide.com

#### Who Is the Company Behind Roofing Software Guide?

- **Seller:** [Roofing Software Guide](https://www.g2.com/sellers/roofing-software-guide)
- **HQ Location:** N/A
- **Twitter:** @RoofToolGuide
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Roots Analysis](https://www.g2.com/products/roots-analysis/reviews)

Roots Analysis is a market research and consulting firm that provides comprehensive market research reports and bespoke consulting services. Their offerings include market landscape mapping, competitive benchmarking, and opportunity analysis across various industries including healthcare and pharmaceuticals. The company serves a global clientele of over 750 firms, trusted for delivering actionable insights and thorough industry analysis. Their expertise spans multiple sectors, enhancing decision-making for clients in pharmaceutical, biotech, healthcare IT, and more.

#### Who Is the Company Behind Roots Analysis?

- **Seller:** [Roots Analysis](https://www.g2.com/sellers/roots-analysis)
- **Year Founded:** 2013
- **HQ Location:** Chandigarh, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a2e8ef14f9a7bfea7e36a187cbeaa679422e2bfa050a4774b6ada3b48d3910d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froots-analysis%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

### [SaaS Radar](https://www.g2.com/products/saas-radar/reviews)

SaaS Radar is an editorial SaaS directory for entrepreneurs and freelancers. Every tool is tested, rated, and analysed by our team — no sponsored reviews, no auto-generated star ratings. Find the software that actually fits how you work, not the one with the biggest marketing budget.

#### Who Is the Company Behind SaaS Radar?

- **Seller:** [SaaS Radar](https://www.g2.com/sellers/saas-radar)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sagewill](https://www.g2.com/products/sagewill/reviews)

Sagewill is the product management studio that helps you at every stage of your B2B go-to-market journey: UX design, launch campaigns & growth strategy. WHY CHOOSE SAGEWILL? 🎯 100% focus on B2B products (SaaS, manufacturing, healthcare) Sagewill focuses exclusively on complex B2B products with a strong digital component. 🎨 5+ years in UX, software, and marketing With a small team of experienced PMs, UX designers & web devs—we act quickly and professionally. 🤝🏼 Transparency above all No fluff, no endless contracts. We focus on the growth metrics that matter to you. SAGEWILL'S SERVICES 📣 Go-to-market operations Detailed go-to-market plans and associated operations. 📦 Product management Continuously deliver new capabilities for a growing B2B product. 🚀 App development Take a sales-ready app to market in 12 weeks. 💻 Website launch Launch websites that act as 24/7 salespeople. SAGEWILL'S TEAM We're a small product studio with 7 team members across UX design, software development & product marketing. We have the skills and knowledge to manage the entire product lifecycle. SAGEWILL'S CUSTOMERS Here's what our customers say: "The Sagewill team is extremely reliable, they deliver amazing work on time and are capable in marketing, design, and development—impressive!" Robin Vander Heyden, CEO at ManyRequests (SaaS) "Sagewill's team was instrumental in launching our CRM software and helping us stand out in the crowded pharmacy market." Simone Frosini, Co-Founder at Ambulatorio Facile (SaaS) "Arrigo and his team helped us bring Quill's value proposition forward and delivered a polished website that we love sharing with prospects." Mark Lewis, Co-Founder at Quill for Regulatory (SaaS) "The design Sagewill developed for DHH met expectations from the first delivery. A sincere thanks to the team!" Giandomenico Sica, Co-Founder at DHH (Finance)

#### Who Is the Company Behind Sagewill?

- **Seller:** [Sagewill](https://www.g2.com/sellers/sagewill)
- **Year Founded:** 2023
- **HQ Location:** Florence, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=281accbbaa097b4262e4d52b92cd9234e5e63574b28516e4cb2264d7f4a47c9f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsagewill%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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