Best Market Research Companies - Page 16

How Many Market Research Companies Products Does G2 Track?

Total Products under this Category: 340

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↓0.04 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Morgan Metrics (+2.78%) - Among all products in this category, Morgan Metrics recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Market Research Companies Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,200+ Authentic Reviews
  • 340+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Market Research Companies

G2 Grid® for Market Research Companies plotting products by satisfaction and market presence

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, CIENCE, Dynata Services, and Kai Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=cience&focus%5B%5D=dynata-services&focus%5B%5D=kai-analytics)

Nielsen Scarborough

Nielsen Scarborough is a comprehensive consumer research service that delivers in-depth insights into local market behaviors across the United States. By analyzing over 2,000 categories, it provides detailed information on shopping patterns, media consumption, lifestyle choices, and demographic characteristics. This data empowers businesses, media companies, and advertisers to understand and engage with their target audiences more effectively. Key Features and Functionality: - Consumer Insights: Offers deep analysis of consumer behaviors, including lifestyle preferences and purchasing habits. - Local Market Data: Provides geographic market intelligence, highlighting local audience characteristics and regional trends. - Audience Segmentation: Enables advanced segmentation and consumer profiling to optimize targeting strategies. - Media Consumption Analysis: Delivers insights into media usage across platforms, aiding in effective media planning. Primary Value and Solutions Provided: Nielsen Scarborough addresses the need for precise, localized consumer data, allowing businesses to tailor their marketing and product strategies to specific markets. By understanding the unique behaviors and preferences of local consumers, companies can enhance engagement, improve customer satisfaction, and drive growth. This service is particularly valuable for media planning, audience segmentation, and identifying market opportunities, ensuring that businesses remain competitive in diverse and evolving markets.

Who Is the Company Behind Nielsen Scarborough?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • Twitter: @Nielsen
    182,466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Nielsen Video Game Tracking

Nielsen Video Game Tracking is a comprehensive market research solution designed to provide in-depth insights into the gaming industry. It offers exclusive data on gamer behavior across both physical and digital platforms, devices, and hardware. By delivering proprietary ratings and metrics, this tool helps businesses understand gamer preferences, demographics, and market trends. With data refreshed weekly and new titles added regularly, Nielsen Video Game Tracking enables companies to gauge anticipation levels for current and upcoming game releases, ensuring they stay ahead in the dynamic gaming market. Key Features and Functionality: - Purchase Intent: Evaluate the intent and urgency of gamers regarding past and upcoming releases to inform effective launch strategies. - Buyer Personas: Gain detailed demographic insights of game owners and consumers to develop accurate buyer personas. - Competitive Insights: Assess market appeal, compare release performances, and analyze normative benchmarks to understand competitive dynamics. - Global Coverage: Access a comprehensive global dataset encompassing all major video game markets. - Marketing Performance: Determine the resonance of marketing plans with target audiences over time to optimize promotional efforts. - Customized Research: Utilize fully customizable research options and omnibus survey questions tailored to specific needs. Primary Value and User Solutions: Nielsen Video Game Tracking empowers businesses to make informed decisions by providing reliable and accurate measurements of gamer behavior and market trends. It addresses challenges such as understanding gamer preferences, evaluating marketing effectiveness, and staying competitive in a rapidly evolving industry. By leveraging this tool, companies can refine their game development, marketing strategies, and overall business operations to better meet the demands of the gaming community.

Who Is the Company Behind Nielsen Video Game Tracking?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • Twitter: @Nielsen
    182,466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

NP/PA Marketing Campaigns for Pharmaceutical and Device Brands

505,000 NPs/PAs write over 40% of U.S. prescriptions. Tap into an essential market segment for growth. NP/PA Engage reaches more NP/PA prescribers than any other agency, and we get better results.

Who Is the Company Behind NP/PA Marketing Campaigns for Pharmaceutical and Device Brands?

Olivine Marketing

Olivine Marketing is a full-service product marketing agency for B2B SaaS companies, founded in 2016. The agency specialises in product positioning and messaging, go-to-market strategy, sales enablement, competitive intelligence, customer research, brand identity, and website design and copy. Olivine has supported more than 70 B2B technology companies from pre-seed startups to publicly traded enterprises, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, Diligent, Mercury, Fireblocks, and Applied Intuition. The agency also offers fractional product marketing leadership for companies that need embedded senior expertise without a full-time hire. The team are practising product marketers, copywriters, and designers who have previously held senior in-house roles at LinkedIn, Meta, Intercom, Lyft, and Experian. Founded: 2016. Website: olivinemarketing.com

Who Is the Company Behind Olivine Marketing?

  • Seller: Olivine Marketing
  • Year Founded: 2016
  • HQ Location: San Francisco, US
  • Twitter: @olivineagency
    206 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

OmniscanAI

OmniscanAI is an AI-powered media intelligence platform delivered as a managed service. The platform monitors and analyses media coverage, brand mentions, competitive activity, and industry trends across the open web, including news publications, podcasts, social media, government filings, and trade publications in any language or market. Rather than providing raw data or "out the box" software, OmniscanAI delivers analysed intelligence briefs tailored to specific organizational needs. The service uses AI to filter noise, detect sentiment, identify themes, and surface relevant insights. Intelligence briefs are delivered in preferred formats and cadences, from multiple times daily to monthly. The platform serves communications and PR agencies managing multiple clients, as well as enterprise communications teams. Agencies can white-label the service to deliver media intelligence without adding staff. Pricing ranges based on needs and tends to be much better value than existing solutions. The managed service approach requires no software configuration or training, as OmniscanAI Analysts handle setup, monitoring, analysis, and delivery of intelligence reports.

Who Is the Company Behind OmniscanAI?

Opensignal

Opensignal is a mobile analytics company recognised globally as the independent standard for measuring real-world #mobile network experience.

Who Is the Company Behind Opensignal?

  • Seller: Opensignal
  • Year Founded: 2010
  • HQ Location: Boston, US
  • Twitter: @opensignal
    7,152 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    308 employees on LinkedIn®

OTR Global

OTR’s research is broken into the following: core research (which includes syndicated panels) and custom research (based upon specific requests from clients). The firm is dedicated to creating valuable relationships and providing its partners with exceptional intelligence services

Who Is the Company Behind OTR Global?

  • Seller: OTR Global
  • Year Founded: 1995
  • HQ Location: New York Metropolitan Area, US
  • LinkedIn® Page: www.linkedin.com
    335 employees on LinkedIn®

OvationMR

New York-based B2B Market Research Insights & Audience Global Provider. If you are... An Independent Research Practitioner An Agency or Consultancy, Or a Brand, NGO, or Government Organization Along with EthOS, our mobile/digital ethnography platform, you will find online market research solutions with OvationMR to help you understand your customers, innovate your products, and scale your business to meet the market demand. It's a great day to discover why OvationMR delivers consistent market insights with the depth of knowledge and experience you should expect from a market leader.

Who Is the Company Behind OvationMR?

  • Seller: OvationMR
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York City, US
  • Twitter: @Ovation_MR
    102 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Oyo Limited Share Price

Oravel Stays Ltd, the parent company of OYO, is a leading global hospitality and travel-tech platform preparing for a major public market debut. Now operating under the corporate brand PRISM, the company has strengthened its financials, expanded premium offerings, and unified its global portfolio as it advances toward an OYO IPO. The report covers corporate restructuring, strategic initiatives, unlisted share movements, and industry positioning ahead of listing. With rising interest in OYO Unlisted Shares, bonus share actions, and renewed filings, this research provides investors with key insights into valuation trends, market performance, and future growth prospects for one of India’s most anticipated public offerings.

Who Is the Company Behind Oyo Limited Share Price?

  • Seller: Planify
  • Year Founded: 2017
  • HQ Location: Gurugram, , IN
  • LinkedIn® Page: www.linkedin.com
    80 employees on LinkedIn®

Paneland

Paneland is a comprehensive online research solutions provider dedicated to delivering efficient and cost-effective market research services. Emphasizing a "Service First" philosophy, Paneland offers a seamless, one-stop process that encompasses questionnaire translation, proofreading, programming, sample recruitment, data collection, and data visualization. This integrated approach ensures that market research is faster, more efficient, and more economical for clients. Key Features and Functionality: - One-Stop Service: Paneland manages the entire research process, from questionnaire translation and programming to sample recruitment and data visualization, providing clients with a streamlined experience. - Global Coverage: With online panels spanning over 30 countries, Paneland connects clients with diverse target audiences across various industries, including consumer electronics, FMCG, tourism, automobile, finance, healthcare, education, and more. - Professional Team: Comprising experts from multiple fields, Paneland's team possesses extensive project experience and cutting-edge technological capabilities, ensuring high-quality service delivery. - DIY Platform: Paneland Autotrade is a DIY platform that allows users to create, launch, and manage surveys quickly, facilitating immediate sampling and reducing project timelines by eliminating manual processes. Primary Value and Solutions Provided: Paneland addresses the challenges of conducting efficient and reliable market research by offering a comprehensive suite of services that streamline the research process. By integrating various stages of research into a single workflow, Paneland reduces the complexity and time required for data collection and analysis. Its global reach ensures access to a wide range of respondents, enhancing the representativeness and reliability of research findings. The DIY platform empowers clients to manage their surveys independently, providing flexibility and control over their research projects. Overall, Paneland's solutions enable businesses to make informed decisions based on accurate and timely market insights.

Who Is the Company Behind Paneland?

  • Seller: Paneland
  • Year Founded: 2011
  • HQ Location: Shanghai, CN
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

people counting systems

PeopleCountings.com is the definitive global directory and authority hub for the people counting and traffic analytics industry. It compares the world's leading solution providers, offering expert rankings and performance benchmarks to help enterprise buyers identify and connect with the best-performing technology in the market.

Who Is the Company Behind people counting systems?

PeopleFish

PeopleFish empowers you to survey your target market. Your questions, real-world consumers, data-driven insights.

Who Is the Company Behind PeopleFish?

Picktheplatform.

Pick the Platform is a free directory of 46 creator monetization platforms — Substack, Patreon, YouTube, Kajabi, Ko-fi, Beehiiv, and more. Take a 2-minute quiz to get platforms ranked against your specific priorities on fees, payouts, content and audience ownership.

Who Is the Company Behind Picktheplatform.?

Platform Executive

Platform Executive provides business leaders with expert insights through 10,000+ company reports, industry reviews, and global PEST analyses. Our services include SWOT, PESTLE, and strategic frameworks like MOST and Porter’s Five Forces, plus confidential peer-to-peer Q&A, country guides, and exclusive problem-solving databases to support informed decision-making and growth.

Who Is the Company Behind Platform Executive?

Pokercasinoslot

Poker Casino Slot is the Best Online Poker Site Reviews By Real Players | Online Poker Sites for Real Money | Online Slot Sites.

Who Is the Company Behind Pokercasinoslot?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024