# Best Market Research Companies - Page 10

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### SAP Integrated Business Planning

Respond to new market expectations with real-time supply chain planning capabilities and fulfill future demand profitably supply chain management. Powered by in-memory computing technology within SAP HANA, this cloud-based solution combines capabilities for sales and operations; demand, response, and supply planning; and inventory optimization. - Cloud deployment - Real-time scenarios and simulation - Social collaboration - Powerful predictive Analytics KEY BENEFITS: Achieve a rapid deployment Get up and running quickly with SAP Integrated Business Planning by using preconfigured process templates for an accelerated implementation. Empower employees with intuitive features Offer a unified, intuitive user experience with SAP Fiori and planning and simulation capabilities based on Microsoft Excel. Plan resources effectively Optimize resource efficiency by creating supply plans based on prioritized demands, allocations, and supply chain constraints. KEY CAPABILITIES: Integration with SAP Supply Chain Control Tower Gain end-to-end visibility of your supply chain, decision support, and fast corrective action through integration with SAP Supply Chain Control Tower. Forecasting and demand management Get full demand transparency with short-term, mid-term, and long-term forecasting. Take advantage of best-in-class capabilities for demand sensing and statistical forecasting. Inventory optimization Establish optimal inventory targets that enable you to maximize profits, while leaving a buffer to help you meet unexpected demand. Sales and operations planning Deliver a cross-departmental sales and operations plan that balances inventory, service levels, and profitability. Response and supply planning Optimize resourcing efficiency by creating supply plans based on prioritized demands, allocations, and supply chain constraints.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-31T12%3A25%3A36Z&secure%5Bdisplayable_resource_id%5D=134&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=59587&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59587&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D10&secure%5Btoken%5D=bd4d538bf61b3857d2ce3f38b6f5da9cc9687cc0544352ada24071fbda230119&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F04%2F5256c341-007f-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YD25-DSC-407451%26source%3DIBP-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Effective Marketing](https://www.g2.com/products/effective-marketing/reviews)

At Effective Marketing we develop innovative, data-driven paid media programs to achieve positive ROI. ​ Digital and traditional, B2B and B2C media research, planning, buying, management, measurement, accounting. Key Differences: Big agency talent on-demand without big agency overhead. $1B+ media buying experience. Proprietary systems for budget setting, conversion modeling, partner selection and performance reporting ​ Track record of award-winning, innovative and creative media programs that increase brand engagement, achieve business goals and generate insights on the drivers of performance.

#### Who Is the Company Behind Effective Marketing?

- **Seller:** [Effective Marketing Communication](https://www.g2.com/sellers/effective-marketing-communication)
- **Year Founded:** 2009
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f409a64aa6ce580468203898105a6fd6132d3cf48639048bdbb4a9fb00b6f0b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18527113%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Elite Data Entry](https://www.g2.com/products/elite-data-entry/reviews)

Elite Data Entry can boost your sales and expand your ROI with our High Quality B2B Data Solutions, Quantify the Value of Genuine Data. We are the best consultant For Your B2B Marketing Campaigns and specialized in supplying customized business contacts with all Key Decision Makers Globally across all industries. Our Business email records are SMTP Verified, we do 1.5M+ confirmation calls each month to eliminate off base information. Few Services We Offer - \*Data entry. \*Internet Research \*Data Scraping \*Database Building \*Data Appending \*Product Listing to Ecommerce Websites i.e., WordPress, WooCommerce, Shopify, eBay, Etsy, \*Data Collection \*Linkedin Lead generation \*Email Research \*Email Marketing \*Virtual Assistant \*B2B Customized Data (Global) (IT Email List, Healthcare, Construction, Real Estate, Finance, Education, Pharma, etc) \*And other computer and internet skills as well. Elite Data Entry has a total quality inclination over the information assortment. We gather all business and ventures, organizations' messages, contacts, addresses, and web URLs through different sources recorded underneath. We do check prior to adding a contact.

#### Who Is the Company Behind Elite Data Entry?

- **Seller:** [Elite Data Entry - B2B Lead Generation Agency](https://www.g2.com/sellers/elite-data-entry-b2b-lead-generation-agency)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [EmailToolsHub](https://www.g2.com/products/emailtoolshub/reviews)

EmailToolsHub is an independent review site and buyer advisory service for B2B cold email tools, operated by Avaro LLC. We test 27 platforms hands-on, including Instantly, Lemlist, Smartlead, Hunter, and Snov, with a focus on deliverability, personalization, and AI-native outbound workflows. Alongside free operator-written reviews and comparison guides, we publish original measured statistics (bot click rates on cold campaigns, AI agent credit costs, realistic stack costs) and offer a paid advisory service, the Cold Email Stack Selection Report, that matches founders and small outbound teams with the right tool stack. All affiliate relationships are FTC-disclosed.

#### Who Is the Company Behind EmailToolsHub?

- **Seller:** [EmailToolsHub](https://www.g2.com/sellers/emailtoolshub)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Emerging Pharma Tech Limited](https://www.g2.com/products/emerging-pharma-tech-limited/reviews)

Pharma companies expanding into emerging markets are flying blind. They are making billion-dollar decisions — which country to enter, which product to launch, whether to build a factory or partner locally — based on static reports, fragmented spreadsheets, or hundred-thousand-dollar consulting engagements that are outdated the day they are delivered. The result is predictable: failed joint ventures, bloated cost bases, portfolio misallocation, and irreversible value destruction. Companies enter markets they should have avoided, partner with manufacturers they should have screened out, and launch products into already saturated therapeutic areas. Emerging Pharma Tech was built to fix this. We are a cloud-native intelligence platform that goes deep where global data providers like IQVIA don't — covering MENA, Africa, CIS, and Southeast Asia with four integrated layers of intelligence: portfolio data, manufacturing site mapping, corporate profiles, and normalized financial benchmarking. We map over 800 manufacturing sites. We track registered products, pricing, ownership structures, and GMP certifications — all standardized, all continuously updated. So when a pharma executive asks, 'Should we enter Algeria with our diabetes portfolio via a JV or a CMO?' — they get a decision-grade answer, not a guess. Our mission is simple: enable better strategic decisions before capital is deployed. Because in emerging markets, you don't get a second chance to get it right.

#### Who Is the Company Behind Emerging Pharma Tech Limited?

- **Seller:** [Emerging Pharma Tech](https://www.g2.com/sellers/emerging-pharma-tech)
- **Year Founded:** 2026
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8663169dd32fcf0b2e3e7aad4c62766a85d4d3c04bb47900ff05df7d13f4e29&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femerging-pharma-tech-ltd&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [enäks](https://www.g2.com/products/enaks/reviews)

We're a marketing research and consultancy agency dedicated to data-backed market insights and strategic planning. The name 'enäks' is inspired by the 'equinox' {ē-kwə-ˌnäks ˈe-} traditionally known as the stepping stone between light and dark, when day and night are equal, stands for balance. We combine marketing intelligence & research with practical plans, helping SMEs get ready to grow in the market, much like how people prepare for the year during harvest time. Just like the equinox, our collaboration can be characterized as the following milestones: preparation, transition, and harvest. Our mission is to empower SMEs worldwide with precise, actionable insights into consumer behavior and advanced data modeling. We offer marketing research, execution, and consultancy services. To find out more about our services, check our website: https://www.enaks.io/

#### Who Is the Company Behind enäks?

- **Seller:** [enäks](https://www.g2.com/sellers/enaks)
- **HQ Location:** Budapest, HU
- **Twitter:** @enaksofficial  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b81dd33e9cbf4e57ea6f9c00ce0dc72d0e8b9e245d229990ddef6d36ecf10f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenaks&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Entrepreneur Plus UK](https://www.g2.com/products/entrepreneur-plus-uk/reviews)

EntrepreneurPlus is the UK's founder-first startup magazine. We cover founder stories from UK builders raising capital and scaling teams and break down startup funding SEIS/EIS mechanics, Series A dynamics, venture capital realities. Across FinTech, AI, HealthTech, and CleanTech. Every article independently researched and human-reviewed.This is what startup media should be.

#### Who Is the Company Behind Entrepreneur Plus UK?

- **Seller:** [Entrepreneur Plus UK](https://www.g2.com/sellers/entrepreneur-plus-uk)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c941a550b8eb0627be35d61024305366659ad3c4b0f724e7915e8df81c4df61&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fentrepreneurplusuk&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Estudio Contar](https://www.g2.com/products/estudio-contar/reviews)

Ad hoc Market Research - One Stop Shop. Market research firm dedicated to transforming the customer's experience provided by companies driven by our research, analysis and insights. Located in Mexico, We are capable of providing qualitative and quantitative research for a wide range of industries worldwide with an agile and 360 degrees vision.

#### Who Is the Company Behind Estudio Contar?

- **Seller:** [Estudio Contar - Investigación de Mercados](https://www.g2.com/sellers/estudio-contar-investigacion-de-mercados)
- **Year Founded:** 2014
- **HQ Location:** Fracc Jardines de San Ignacio, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4387699ab9bb62e29ff822670f47ae9330592f3fc933b04389ca3ac5f07909c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Festudio-contar-investigacion-de-mercados%2F%3ForiginalSubdomain%3Dmx&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [Fastuna](https://www.g2.com/products/fastuna/reviews)

Fastuna is a platform designed for testing marketing and product ideas, including insights, concepts, claims, designs, product names, ad creatives, and commercials. The platform offers ready-to-use research solutions—just upload your ideas or stimuli, select your target audience from over 60 countries, and launch your test. In less than 24 hours, you’ll receive an automated report with KPIs and clear recommendations based on benchmarks, helping you determine go-no-go decisions, identify areas for improvement, and gain valuable consumer quotes.

#### Who Is the Company Behind Fastuna?

- **Seller:** [Fastuna](https://www.g2.com/sellers/fastuna)
- **Year Founded:** 2013
- **HQ Location:** Riga, Latvia
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9d40a9d7e541e997002764a8e5ef08a85fc8ea30cba1e2b66d313fec7d6b114&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffastuna%2F&secure%5Burl_type%5D=linkedin_company_website)

### [F & B Happy](https://www.g2.com/products/f-b-happy/reviews)

Happy F&B is a branding agency. We nurture and release the most powerful force we know a great idea. By marrying a far-sighted strategy with smart design, we help our clients develop brands that make a world of real difference.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind F & B Happy?

- **Seller:** [Happy F&B](https://www.g2.com/sellers/happy-f-b)
- **HQ Location:** N/A
- **Twitter:** @Happy\_FB  
702 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About F & B Happy?

- [What is Happy F&B used for?](https://www.g2.com/discussions/what-is-happy-f-b-used-for)

### [Find Cheap Broadband](https://www.g2.com/products/find-cheap-broadband/reviews)

FindCheapBroadband.com is an independent website for comparing broadband options in the US and the UK. We’re here to help people make sense of internet plans, from pricing and contract terms to speed claims and key features, so choosing a package feels straightforward instead of overwhelming.

#### Who Is the Company Behind Find Cheap Broadband?

- **Seller:** [Find Cheap Broadband](https://www.g2.com/sellers/find-cheap-broadband)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88ce2d81af68bf6da48c0b77076b308e40c51557e3feb32bd8365357dfb5b8d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffindcheapeverything%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FindCheapStreaming](https://www.g2.com/products/findcheapstreaming/reviews)

Compare Streaming Providers Online and Read Reviews

#### Who Is the Company Behind FindCheapStreaming?

- **Seller:** [FindCheapStreaming](https://www.g2.com/sellers/findcheapstreaming)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88ce2d81af68bf6da48c0b77076b308e40c51557e3feb32bd8365357dfb5b8d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffindcheapeverything%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Forelight](https://www.g2.com/products/forelight/reviews)

In-depth Qualitative Insights at the speed of Light Welcome to Forelight, the ultimate solution for scaling market research and delivering top-quality insights. Our platform combines human expertise with advanced AI, providing access to large panels, top-tier strategists, skilled moderators, and customized AI solutions.

#### Who Is the Company Behind Forelight?

- **Seller:** [Forelight](https://www.g2.com/sellers/forelight)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc34ca06e71a74585491a03dec2cfaac3fe7d2938f06c26dcb29bc76db835072&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforelight%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Freshlogic](https://www.g2.com/products/freshlogic/reviews)

Freshlogic is a leading provider of fruit and vegetable industry data and analytics. Insights, reporting, and dashboard products help businesses across the horticulture supply chain make better commercial decisions. Freemium Insights We have recently launched our ‘Freemium Insights’, where you get first access to our most recent fruit and vegetable market insights direct to your inbox. Register today to get access to the latest regular fruit and vegetable insights. MORE DETAILS Category Key Facts Analysis Reports Freshlogic fresh food industry and horticulture Category Key Facts Analysis and Reports provide a snapshot of category performance and trends. Category reports are released annually but can be accessed at any time. MORE DETAILS Category Dashboards Freshlogic has Australian Horticulture Interactive Category Analysis Dashboards available on subscription for the latest market data and intelligence across all areas of the industry supply chain. Dashboards can be customised to suit your specific requirements. MORE DETAILS Custom Solutions Custom solutions of category and market insights that impact broad spectrum decision-making basis. MORE DETAILS Freemium Insights We have recently launched our ‘Freemium Insights’, where you get first access to our most recent fruit and vegetable market insights direct to your inbox. Register today to get access to the latest regular fruit and vegetable insights. Category Key Facts Analysis Reports Freshlogic fresh food industry and horticulture Category Key Facts Analysis and Reports provide a snapshot of category performance and trends. Category reports are released annually but can be accessed at any time. With a balance of long-term experience and fresh ideas, Freshlogic have leading expertise and knowledge in analysis, supply chain management, research, data visualisation and commercial outcomes. We are Australia and New Zealand’s leading provider of fresh produce trends insights. Our industry is filled with a range of data and insights providers. But many fall short of what decision makers really need. Freshlogic operates as the best-in-class provider of accessible, accurate and concise data insights. We offer these via a range of products, including subscription dashboards. This is all to ensure data convenience remains a top priority and point of difference. Our single guiding principle is that we apply robust analysis to a complete fresh produce data set and deliver accessible, decision-ready insights.

#### Who Is the Company Behind Freshlogic?

- **Seller:** [Freshlogic](https://www.g2.com/sellers/freshlogic)
- **HQ Location:** Richmond, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0daf336520ba8beab929cf37181aec17eee042057b43b3f96906de5ef0b548a1&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshlogic-pty-ltd&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [FutureWise](https://www.g2.com/products/futurewise/reviews)

FutureWise Research is USA, UK’s best market research publisher company providing global market research reports, custom market research solution for our clients.

#### Who Is the Company Behind FutureWise?

- **Seller:** [FutureWise Research](https://www.g2.com/sellers/futurewise-research)
- **Year Founded:** 2019
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b744805a38d19de64e58f7c55a3b047e931fedd7915e612b00a790deadfc7d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffuturewise-market-research&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Futur Neue](https://www.g2.com/products/futur-neue/reviews)

Futur Neue is an independent, Geneva-based, graphic design and research design studio. The Studio covers work in all areas of print and interactive design for cultural institutions, businesses and individuals.

#### Who Is the Company Behind Futur Neue?

- **Seller:** [Futur Neue](https://www.g2.com/sellers/futur-neue)
- **Year Founded:** 2014
- **HQ Location:** Geneva, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fe6b87457ac54c8b4ce0e8db463aea4dc6eb6e475315d33fb19956bb5893516&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5143235&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
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Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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