Influencer Marketing Platforms Resources

Zinrelo is an enterprise-grade, SaaS-based loyalty platform that helps brands launch holistic rewards programs. Zinrelo combines technology with deep data analytics and ongoing strategy consultation to unlock multiple dimensions of loyalty, including transactional, social, advocacy, engagement, behavioral, and emotional. Only Zinrelo's omni-channel rewards platform provides three key ingredients for creating a successful loyalty program: Data Analytics: This includes analyzing business-specific data, mapping out their customer journey, analyzing their current marketing strategy, identifying business challenges, creating a financial model for their rewards program, etc. This analysis is necessary to create a precisely optimized loyalty program for a given business. Every business is unique and therefore a template is driven, cookie-cutter approach to launching a loyalty program is a lazy and highly inefficient approach. Technology Platform: Once you have identified the optimum program structure, you need the right technology platform to implement it. The platform should offer all the necessary features and functionalities, be able to create the right user experiences, should be able to integrate with your tech ecosystem, should be robust, scalable, and secure. Strategy Consultation: Once the program is implemented, it needs to be managed on an ongoing basis. You need to evaluate the performance against stated metrics, identify areas that need to be optimized, understand best practices, launch loyalty campaigns, create precise customer segments and add personalization and much more. If you just launch the program and let it run, it will die a slow death. Identifying the right strategies and implementing them is critical to the success of the program.

Many customers of the gen.video platform are using it in partnership with another influencer discovery/CRM tool. Our content management system is optimized for video - collaborative and interactive - which has gotten brands and agencies back out of google docs! Influencers have a secure upload page and once content is approved it can be tracked for advanced performance analytics and leveraged on brand owned and retail channels through distribution tools.

Forensiq (a solution under impact.com) is used for fraud detection and prevention in digital marketing. It helps identify and block ad fraud, fake traffic, bots, click fraud, and suspicious conversions, ensuring that businesses only pay for genuine, high-quality traffic and leads.