Influencer Marketing Platforms Resources

Bazaarvoice enables brands and retailers to leverage the voice of the customer, manage user-generated content at scale, and engage shoppers from discovery to purchase.

Influencity is an AI-powered Influencer Marketing, Social Media and Social Listening platform that serves as a centralized workspace for brands, agencies, and e-commerce teams. Specifically, it is used for: Discovering and vetting creators: Finding the right influencers across a massive database using advanced filters like true engagement rates and audience demographics. Optimizing spend: Calculating audience overlap between creators to maximize unique reach and avoid paying to show the same ads to the exact same users multiple times. Managing end-to-end campaigns: Handling every operational step, from custom onboarding and personalized email outreach to sharing creative briefs and reviewing content. Processing global payments: Paying multiple influencers in different currencies simultaneously through one consolidated invoice directly within the platform. Automating ROI tracking: Automatically capturing campaign deliverables, including ephemeral formats like Instagram Stories, to generate real-time performance reports. Social Media Management: Scheduling and publishing your own brand's content using a collaborative calendar, engaging with consumers through a unified social inbox, and analyzing social performance. Social Listening: Monitoring brand mentions, tracking competitor activity, and keeping a pulse on consumer opinions to understand your market and stay ahead of trends. In short, Influencity is for replacing fragmented tools with a single, intelligent hub to manage both your creator partnerships and your overarching social media strategy.

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