### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Influencer Marketing Platforms Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Influencer Marketing Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Influencer Marketing Platforms Articles [![The Rise and Rise of Influencer Marketing](https://learn.g2.com/hubfs/Influencer%20marketing%20platforms-SJ.jpg "The Rise and Rise of Influencer Marketing")](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) [ ### The Rise and Rise of Influencer Marketing ](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) In the initial years of social media, online ads served as a major channel for brands to showcase and market their products and services. With the increasing use of the internet, customers expect online ads to be seamless. However, 79% of customers feel that they are being tracked because of retargeted ads, and many others find sudden ad pop-ups pushy, thus choosing to block traditional ads from their devices. This creates a trust gap between brands and customers who now want information only from trustworthy sources. This has led to brands turning to influencer marketing to help grow their presence in the market.  [ ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi") SJ ](https://learn.g2.com/author/shalaka-joshi) by Shalaka Joshi [![Influencer Marketing: Building Trust With Tech](https://learn.g2.com/hubfs/G2CM_BI044_Backlog_Images_%5BInfluencer_marketing%5D_V1a.png "Influencer Marketing: Building Trust With Tech")](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) [ ### Influencer Marketing: Building Trust With Tech ](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola? [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham ## Influencer Marketing Platforms Glossary Terms [![Trickle-Down Effect](https://learn.g2.com/hubfs/G2CM_GI386_Glossary_Article_Images_%5BTrickle_Down_Effect%5D_V1a.png "Trickle-Down Effect")](https://www.g2.com/glossary/trickle-down-effect-definition) [Trickle-Down Effect](https://www.g2.com/glossary/trickle-down-effect-definition) The trickle-down effect explains how trends spread from high-status groups to broader markets. Learn how it works in marketing and consumer behavior. by Alyssa Towns [![Cost Per Lead](https://learn.g2.com/hubfs/G2CM_GI765_Glossary_Article_Images_%5BCost_per_Lead%5D_V1b.png "Cost Per Lead")](https://www.g2.com/glossary/cost-per-lead-definition) [Cost Per Lead](https://www.g2.com/glossary/cost-per-lead-definition) Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits. by Alyssa Towns [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan ## Influencer Marketing Platforms Discussions 0 Question on: Traackr [What does Traackr do?](/discussions/what-does-traackr-do) What does Traackr do? Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and performance measurement for all types of influencer activations from organic advocacy to paid partnerships. Hope this helps! Answered: Tori Braunston on May 2, 2023 [Your answer](/discussions/what-does-traackr-do/comments/new?remote=true) 0 Question on: Emplifi [What is socialbakers?](/discussions/what-is-socialbakers) What is socialbakers? The old Emplifi name Answered: Carla Oliveira on October 11, 2023 [Your answer](/discussions/what-is-socialbakers/comments/new?remote=true) 0 Question on: GRIN [What is influencer marketing software?](/discussions/grin-what-is-influencer-marketing-software) What is influencer marketing software? Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms. As a brand scales and engages with hundreds of influencers/creators, keeping those relationships organized and on track can be a huge challenge without software like Grin. From prospecting and recruiting to communications and campaign management and payment, Grin manages every stage of the brand/influencer relationship. Answered: Aaron Crane on October 28, 2022 Grin did not provide us with the services we asked for and refused to let us out of a contract we signed after they purposefully hid the truth from us with carefully worded emails. The advertising of Grin Up, which is their supposed replacement for creator search run by actual humans on the Grin up team - it is the worst possible feature where Grin put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. I’m trying to find a place to attach the output but I can’t seem to find it. Beyond all of this, the way they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation. Answered: Mohit Mehta on August 23, 2023 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/grin-what-is-influencer-marketing-software/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms/resources?discussions_page=26) - [1](/categories/influencer-marketing-platforms/resources) - [2](/categories/influencer-marketing-platforms/resources?discussions_page=2) - … - [23](/categories/influencer-marketing-platforms/resources?discussions_page=23) - [24](/categories/influencer-marketing-platforms/resources?discussions_page=24) - [25](/categories/influencer-marketing-platforms/resources?discussions_page=25) - [26](/categories/influencer-marketing-platforms/resources?discussions_page=26) - 27 - [28](/categories/influencer-marketing-platforms/resources?discussions_page=28) - [29](/categories/influencer-marketing-platforms/resources?discussions_page=29) - [30](/categories/influencer-marketing-platforms/resources?discussions_page=30) - [31](/categories/influencer-marketing-platforms/resources?discussions_page=31) - … - [33](/categories/influencer-marketing-platforms/resources?discussions_page=33) - [34](/categories/influencer-marketing-platforms/resources?discussions_page=34) - [Next ›Next ›](/categories/influencer-marketing-platforms/resources?discussions_page=28) ## Influencer Marketing Platforms Reports Mid-Market Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Momentum Grid® Report