Trcker is an affiliate and partner marketing tracking platform for brands running affiliate, influencer, and creator programs. It handles the full tracking pipeline — clicks, conversions, payouts, attribution, and fraud detection — so growth-stage teams can launch and operate a partner program without enterprise software, long contracts, or a steep learning curve. Most brands set up their first offer in minutes.
Built for startups and growth-stage brands (roughly $1M–$20M ARR) launching their first affiliate program, Trcker delivers enterprise-grade capabilities without enterprise pricing or complexity, making it a modern alternative to legacy networks like Everflow, Impact.com, and Partnerize.
Key Features and Functionality:
Multi-Touch Attribution: Credit every partner that touched a conversion, not just the last click. Linear, position-based, and time-decay models run alongside last-click so you can see each partner's true contribution.
Fraud Detection: Every click is scored against threat signals and rule-based checks — bot filtering, headless-browser and datacenter detection, IP reputation — with per-brand enforcement. Included on every plan, no add-on fees.
Smart Links: One tracking link that automatically routes clicks by country, device, or OS while capturing full attribution data.
Coupon Tracking: Attribute sales to influencers by promo code — no link click required — across platforms like TikTok, YouTube, and podcasts.
Partner Portal: A self-serve portal where partners view earnings, generate tracking links, download creative assets, and track performance — cutting support load and speeding onboarding.
Automation Rules: If/then triggers that run the program hands-off — pause underperformers or high-fraud partners, alert on caps, enforce budgets, and fire webhooks into your own stack.
Payouts: Calculate commissions (CPA, revenue share, or CPC), approve payouts, and sync to QuickBooks — with zero transaction fees, since Trcker never takes a cut of your payouts.
Team Accounts: Role-based access (Master Admin, Brand Admin, Partner), multi-brand support, email invites, and a full audit trail on every change.
Primary Value and User Solutions:
Trcker gives growth-stage brands a single platform to launch, run, and scale affiliate, influencer, and creator programs — without stitching together multiple tools or signing an enterprise contract. By consolidating click and conversion tracking, attribution, fraud protection, and payouts into one focused interface, it removes the cost and complexity that legacy networks impose. Teams can stand up a program in minutes, see exactly which partners drive revenue, automatically filter fraudulent traffic, and pay partners accurately — all on transparent monthly pricing with every feature included from day one.
Who Is the Company Behind Trcker?
