### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Event Marketing Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Event Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Event Marketing Software Articles [![What Is Marketing Automation? How Does It Work For Brands](https://learn.g2.com/hubfs/Marketing%20Automation.png "What Is Marketing Automation? How Does It Work For Brands")](https://www.g2.com/articles/marketing-automation) [ ### What Is Marketing Automation? How Does It Work For Brands ](https://www.g2.com/articles/marketing-automation) For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Sell Direct-to-Consumer With Field Marketing](https://learn.g2.com/hubfs/Learn%20Hub%20Featured%20Images/_learn-field-marketing@2x.png "How to Sell Direct-to-Consumer With Field Marketing")](https://www.g2.com/articles/field-marketing) [ ### How to Sell Direct-to-Consumer With Field Marketing ](https://www.g2.com/articles/field-marketing) It's true, your buyers are online – but they're also at the grocery store, that conference your company is attending, and just living their everyday lives.  [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Event Marketing: The 10 Best Types of Events](https://learn.g2crowd.com/hubfs/Stock%20images/borna-bevanda-377277-unsplash.jpg "Event Marketing: The 10 Best Types of Events")](https://www.g2.com/articles/types-event-marketing) [ ### Event Marketing: The 10 Best Types of Events ](https://www.g2.com/articles/types-event-marketing) There are many types of events to consider when executing an event marketing strategy. [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe [![The Importance of Event Marketing: The Top Six Benefits](https://learn.g2crowd.com/hubfs/jens-johnsson-121803-unsplash.jpg "The Importance of Event Marketing: The Top Six Benefits")](https://www.g2.com/articles/event-marketing-benefits) [ ### The Importance of Event Marketing: The Top Six Benefits ](https://www.g2.com/articles/event-marketing-benefits) What are the benefits of event marketing? Well, that’s a little bit like asking what you want for dessert!  [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe Show More ## Event Marketing Software Discussions 0 [What are the top tools for promoting events across multiple channels?](/discussions/what-are-the-top-tools-for-promoting-events-across-multiple-channels) We’re looking into platforms that make it easier to[promote events across different channels](https://www.g2.com/categories/event-marketing) — email, social, and beyond. The main goal is to reduce the manual work of duplicating campaigns while making sure promotion feels consistent and effective everywhere. Here’s the shortlist I’ve gathered based on G2 scores and what reviewers mention: 1. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Known for email campaigns. How well does it extend into multi-channel promotion? 2. [Eventbrite](https://www.g2.com/products/eventbrite/reviews)– Easy to launch and share events. Does it give enough support for social and paid channels? 3. [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Feature-rich. How effective is it at orchestrating campaigns across multiple platforms? 4. [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Virtual-first. Does it offer enough tools for external promotion? 5. [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Strong in webinars. Can it integrate event promotion seamlessly with marketing workflows? If you’ve used any of these to promote events, how effective was the multi-channel reach? Did the platform save you time, or did you still need to supplement with other tools? For those already using these tools, what’s the biggest watch-out when it comes to multi-channel event promotion? Is it extra costs for integrations, limited reach on certain platforms, or the learning curve for managing campaigns in one place? Curious what’s been the biggest surprise (good or bad) for you. Answered: Yashwathy Marudhachalam on September 21, 2025 [Your answer](/discussions/what-are-the-top-tools-for-promoting-events-across-multiple-channels/comments/new?remote=true) 0 [What are the top platforms for virtual and hybrid event promotion?](/discussions/what-are-the-top-platforms-for-virtual-and-hybrid-event-promotion) We’re exploring ways to maximize promotion for [virtual and hybrid events,](https://www.g2.com/categories/event-marketing) and I came across several highly rated tools on G2. The focus is on platforms that help not only with promotion but also with engagement and visibility across multiple channels. Scalability and ease of use are big factors since the events will range from webinars to large hybrid conferences. Here are some top picks worth considering: - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Widely adopted for event promotion. Does it deliver the same results for hybrid events? - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Strong enterprise presence. How well does it handle promotional campaigns at scale? - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Built around marketing campaigns. Does it give enough flexibility for event-specific promotions? - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Trusted for virtual engagement. How effective is its promotional reach? - [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Designed for webinars and summits. Does it simplify hybrid event promotion? If you’ve used any of these for virtual or hybrid event campaigns, which stood out for you? Did the platform’s promotional features meet expectations, or did you have to supplement with other marketing tools? Thanks! Would anyone here consider trying a free virtual event platform? [https://www.g2.com/categories/event-marketing/free](https://www.g2.com/categories/event-marketing/free) Answered: Yashwathy Marudhachalam on September 21, 2025 [Your answer](/discussions/what-are-the-top-platforms-for-virtual-and-hybrid-event-promotion/comments/new?remote=true) 0 [What are the best tools for combining event marketing with content marketing?](/discussions/what-are-the-best-tools-for-combining-event-marketing-with-content-marketing) We’re working on ways to better align [event marketing](https://www.g2.com/categories/event-marketing)with our overall content marketing strategy. The goal is to drive registrations and repurpose sessions, webinars, and event materials into content that keeps delivering value long after the event ends. Scalability and ease of integration with existing marketing workflows are key. Here are some platforms from G2 that stand out: 1. [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Widely used for large-scale events. Does its content capture and distribution make life easier for marketing teams? 2. [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Great for promotion and ticketing. How flexible is it when tying event data into a broader content plan? 3. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)– Strong in email and campaigns. Can it bridge the gap between events and ongoing content outreach? 4. [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Solid for virtual events. How smooth is the process for repurposing webinar content? 5. [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Built for webinars and virtual summits. Does it simplify creating content libraries from event sessions? If you’ve tried combining event and content marketing workflows using any of these, what worked best for you? Did the platform help extend the life of your event, or did you need extra tools to make it happen? Would love to hear your take. Thanks! Super curious about this one — especially whether these platforms actually make it easy to turn recordings and sessions into content pieces, or if most teams still end up exporting everything and handling it manually. Answered: Yashwathy Marudhachalam on September 21, 2025 [Your answer](/discussions/what-are-the-best-tools-for-combining-event-marketing-with-content-marketing/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/event-marketing/resources?discussions_page=3) - [1](/categories/event-marketing/resources) - [2](/categories/event-marketing/resources?discussions_page=2) - [3](/categories/event-marketing/resources?discussions_page=3) - 4 - [5](/categories/event-marketing/resources?discussions_page=5) - [6](/categories/event-marketing/resources?discussions_page=6) - [7](/categories/event-marketing/resources?discussions_page=7) - [8](/categories/event-marketing/resources?discussions_page=8) - … - [73](/categories/event-marketing/resources?discussions_page=73) - [74](/categories/event-marketing/resources?discussions_page=74) - [Next ›Next ›](/categories/event-marketing/resources?discussions_page=5) ## Event Marketing Software Reports Mid-Market Grid® Report for Event Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Event Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Event Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Event Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Event Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Event Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Event Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Event Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Event Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Event Marketing Spring 2026 G2 Report: Momentum Grid® Report