Email Marketing Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Email Marketing Software Articles
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Permission Marketing: How to Earn Customer Trust With Ease
Nobody likes being a member of a captive audience.
by Lauren Pope
How to Use Email Automation to Simplify Business Processes
Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.
by Holly Landis
Make Your Customers Feel Special with Drip Campaigns
Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.
How do you make each user feel important when so many interact with your brand through different channels?
Enter drip campaign to the rescue.
by Adithya Siva
Direct Marketing Examples: Utilizing Effective Campaigns
How often do you touch a physical piece of mail?
by Alexa Drake
11 Expert Email Newsletter Strategies to Boost Engagement
How many of the emails that come into your inbox do you actually engage with?
by Rob Browne
What Is an Email Newsletter? 4 Key Components & 3 Effective Templates
We all have brands we feel connected to.
by Rob Browne
7 Common Professional Email Mistakes and How to Avoid Them
Each day, the average office worker receives 121 emails in their inbox.
by Rob Browne
Email Marketing Software Glossary Terms
Email Marketing Software Discussions
0
Question on: Constant Contact
What is the best way to customize a template?
I want to buff out our templates and include videos that roll on their own instead of just a .gif preview. Is there a way to do this? I realize the file size could be large, but we could always make a small video for this.
Hi, Timothy! This is a great question. As a few others noted in their replies, this is not currently a feature we offer. However, I did want to make sure that you are aware of our Vimeo integration! This integration allows you to embed GIFs in your email to entice your readers to click through and watch your full video. We hope that this helps!
I called and spoke with Constant Contact customer service to see if this feature had been added yet. They informed be that embedding videos to play directly from and email, and not open in another window, is not yet an available feature.
You can ask to be put on a list that will be emailed once the feature is resolved.
As an addendum to the correct answer from Denise, I think it should also be pointed out that auto-playing a video within an email is probably NOT a feature arriving anytime soon. As an Automation Director for a Managed IT Services Provider, I spend a fair amount of time researching and staying current on security best practices.
Video files can be injected with code producing ill effects like malware installs, phishing popups, etc., so auto-playing an email-embedded video introduces a huge security hole requiring a lot of extra preventative steps to maintain recipient security. It could also potentially be disabled by settings inside a recipient's mail client (i.e., Outlook, Gmail, etc.) if they have disabled such features on their end.
In prior years, when we have sent videos to Constant Contact mailing lists, we just inserted a thumbnail with a link to the actual video file hosted on our website. It isn't the seamless solution you're asking about, but it is far more secure, and it is already available without having to wait for a feature release.
I can tell you that if you need quality templates for video, now there is a solution. I just remember from myself and I'm very lucky here https://wave.video/video-templates/use-cases-listicles to have found great video templates, in fact there's a whole list of them for different situations and topics. I hope I was able to help you too and it was as helpful as possible. Because I'm a blogger myself and it's templates like this that help make working with video content much easier and faster.
0
Question on: Intuit Mailchimp Email Marketing
What does the future look like for Mailchimp?
I want to learn more about how mailchimp continuing to develop in these ever-changing times
Given the platform updated they rolled out in Fall 2020, I think it is looking very bright (see https://mailchimp.com/fall2020/). Still far from an all-in-one marketing suite as they claim, though.
While we cannot forecast the future, I would suggest that Mailchimp's concern for large and small, rich and poor users, will set it apart for success. Further, Mailchimp offers useful help for novice users and is willing to give technical support to everyone in need. This is commendable.
While MailChimp has been focusing on email marketing for so long and gained loyalty customers (especially SMBs) I would say CRM and personalization will be the weapons (or already is) in order to complete in the marketing automation arena.
Mailchimp is evolving beyond email into a powerful, all-in-one marketing platform bringing email, SMS, automation and audience insights together so you can create more personalized, impactful customer experiences from a single place. Check out what’s new! https://mailchimp.com/whats-new/
0
Question on: Intuit Mailchimp Email Marketing
¿How the price is very low?
How the web gain money with that prices too low.
In marketing, it is typical to attract new accounts by offering a special price. If a user starts for free with 1,699 addresses, Mailchimp offers tools to expand. Ultimately, that new user can become a highly successful operation. Be careful. At least one of Mailchimp's competitors has an arrogance with respect to new users and this can become a real problem for everyone.
Email Marketing Software Reports
Mid-Market Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Summer 2026
G2 Report: Momentum Grid® Report














