### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Email Marketing Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Email Marketing Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Use Email Automation to Simplify Business Processes](https://learn.g2.com/hubfs/G2CM_FI398_Learn_Article_Images-%5BEmail_Automation%5D_V1a-1.png "How to Use Email Automation to Simplify Business Processes")](https://www.g2.com/articles/email-automation) [ ### How to Use Email Automation to Simplify Business Processes ](https://www.g2.com/articles/email-automation) Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.  [ ![Holly Landis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly Landis") HL ](https://learn.g2.com/author/holly-landis) by Holly Landis [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![Make Your Customers Feel Special with Drip Campaigns](https://learn.g2.com/hubfs/G2CM_FI193_Learn_Article_Images_%5BDrip_Campaign%5D_V1b.png "Make Your Customers Feel Special with Drip Campaigns")](https://www.g2.com/articles/drip-campaign) [ ### Make Your Customers Feel Special with Drip Campaigns ](https://www.g2.com/articles/drip-campaign) Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue. [ ![Adithya Siva](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Siva") AS ](https://learn.g2.com/author/adithya-siva) by Adithya Siva [![Direct Marketing Examples: Utilizing Effective Campaigns](https://learn.g2.com/hubfs/direct-marketing-examples-1.png "Direct Marketing Examples: Utilizing Effective Campaigns")](https://www.g2.com/articles/direct-marketing-examples) [ ### Direct Marketing Examples: Utilizing Effective Campaigns ](https://www.g2.com/articles/direct-marketing-examples) How often do you touch a physical piece of mail? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![11 Expert Email Newsletter Strategies to Boost Engagement](https://learn.g2crowd.com/hubfs/emailnewsletterstrategies.jpg "11 Expert Email Newsletter Strategies to Boost Engagement")](https://www.g2.com/articles/email-newsletter-strategies) [ ### 11 Expert Email Newsletter Strategies to Boost Engagement ](https://www.g2.com/articles/email-newsletter-strategies) How many of the emails that come into your inbox do you actually engage with? [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![What Is an Email Newsletter? 4 Key Components & 3 Effective Templates](https://learn.g2crowd.com/hubfs/iStock-871889004-1.jpg "What Is an Email Newsletter? 4 Key Components & 3 Effective Templates")](https://www.g2.com/articles/email-newsletter-templates) [ ### What Is an Email Newsletter? 4 Key Components & 3 Effective Templates ](https://www.g2.com/articles/email-newsletter-templates) We all have brands we feel connected to. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![7 Common Professional Email Mistakes and How to Avoid Them](https://learn.g2crowd.com/hubfs/iStock-625738384.jpg "7 Common Professional Email Mistakes and How to Avoid Them")](https://www.g2.com/articles/professional-email-mistakes) [ ### 7 Common Professional Email Mistakes and How to Avoid Them ](https://www.g2.com/articles/professional-email-mistakes) Each day, the average office worker receives 121 emails in their inbox. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne Show More ## Email Marketing Software Glossary Terms [![Drip Campaign](https://learn.g2.com/hubfs/G2CM_GI617_Glossary_Article_Images-%5Bdrip_campaigns%5D_V1a.png "Drip Campaign")](https://www.g2.com/glossary/drip-campaign-definition) [Drip Campaign](https://www.g2.com/glossary/drip-campaign-definition) Drip campaigns consist of a series of automated emails triggered by a specific activity. Learn how to use drip campaigns to connect with audiences. by Alyssa Towns [![Email Marketing](https://learn.g2.com/hubfs/G2CM_GI499_Glossary_Article_Images_%5Bemail-marketing%5D_V1a.png "Email Marketing")](https://www.g2.com/glossary/email-marketing-definition) [Email Marketing](https://www.g2.com/glossary/email-marketing-definition) Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices. by Kelly Fiorini [![Email Deliverability](https://learn.g2.com/hubfs/G2CM_GI184_Glossary_Article_Images-%5BEmail_Deliverability%5D_V1a.png "Email Deliverability")](https://www.g2.com/glossary/email-deliverability-definition) [Email Deliverability](https://www.g2.com/glossary/email-deliverability-definition) Email deliverability is the ability to deliver emails to receivers’ inboxes. Learn more about it and best practices for implementation. by Aayushi Sanghavi [![Automated Email Responses](https://learn.g2.com/hubfs/G2CM_GI119_Automated_Email_Responses_V1a.png "Automated Email Responses")](https://www.g2.com/glossary/automated-email-responses-definition) [Automated Email Responses](https://www.g2.com/glossary/automated-email-responses-definition) Automated email responses are pre-determined replies for incoming emails. Learn more about the different types and how to use them. by Aayushi Sanghavi [![Email Segmentation](https://learn.g2.com/hubfs/G2CM_GI035_Email_segmentation_V1b.png "Email Segmentation")](https://www.g2.com/glossary/email-segmentation-definition) [Email Segmentation](https://www.g2.com/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. by Ninisha Pradhan ## Email Marketing Software Discussions 0 Question on: Constant Contact [What are the best platforms for managing event sponsorships?](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships) I came across a few top-rated options in the [event marketing](https://www.g2.com/categories/event-marketing) space on G2 and wanted to get input from folks who’ve used these to manage sponsorships. We’re looking for something that balances attendee engagement with sponsor visibility and makes it easier to handle logistics without too much manual work. - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) – Known for its email marketing strength, but does it cover sponsor management well? - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) – Great for ticketing and promotion, but how flexible is it for sponsor activations? - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) – Strong enterprise features. Is it overkill for mid-sized events? - [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) – Cisco-backed with virtual event capabilities. How good is the sponsor experience? - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) – Easy setup and wide adoption. Does it provide enough analytics for sponsor ROI? - [BigMarker](https://www.g2.com/products/bigmarker/reviews) – Flexible webinars and virtual conferences. Is sponsor integration smooth? If you’ve organized events with any of these, which platform did you find most effective for securing and managing sponsorships? Were there trade-offs or surprises along the way? I’d love to hear what worked best in real-world use. Thank you! When you say events do you mean webinars? Goldcast is definitely a good one! ON24 is also a very highly recommended one. I think you can also use social media platforms directly to cast live or record and upload such as YouTube or LinkedIn of course. I guess it depends on the objectives, levels of capabilities you need and what kind of scale it is. If it's an enterprise wide thing, you probably want something more comprehensive especially with integrations with a CRM. Answered: Rahul Agarwal on October 25, 2025 [Your answer](/discussions/what-are-the-best-platforms-for-managing-event-sponsorships/comments/new?remote=true) 0 Question on: NetHunt CRM [Please continue to promoting ask sessions for uses like the one coming up!](/discussions/please-continue-to-promoting-ask-sessions-for-uses-like-the-one-coming-up) They are helpful and help the users to use all that you offer Absolutely! We're hosting AMA sessions once a month, on a regular basis 💪But if you have urgent questions, our super-helpful Customer Success Team is always ready :) Answered: Olga Petrik on January 24, 2022 [Your answer](/discussions/please-continue-to-promoting-ask-sessions-for-uses-like-the-one-coming-up/comments/new?remote=true) 0 Question on: Intuit Mailchimp Email Marketing [How do you find Mailchimp as a user friendly tool?](/discussions/how-do-you-find-mailchimp-as-a-user-friendly-tool) Tell me about your experience with the email editor and landing page template. Also about overall experience. This is a very user friendly tool. Although I faced issues understanding the structure, but with time, I gained the easy hands, and today I can say that this is one of the most versatile tool, which cover most of the Email Marketing requirements. The structure and placement of features are appropriate. It needs some addition, when it comes to custom reports, but that is ok, as the main metrics are easily available. Answered: Chetan Agrawal on February 8, 2022 Hi there. We're here to help if you have any questions about landing pages or the editor. You can also find step-by-step videos and tutorials here: https://mailchimp.com/help/ Answered: Albert Weeks on January 6, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-do-you-find-mailchimp-as-a-user-friendly-tool/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/email-marketing/resources) - [1](/categories/email-marketing/resources) - 2 - [3](/categories/email-marketing/resources?discussions_page=3) - [4](/categories/email-marketing/resources?discussions_page=4) - [5](/categories/email-marketing/resources?discussions_page=5) - [6](/categories/email-marketing/resources?discussions_page=6) - … - [147](/categories/email-marketing/resources?discussions_page=147) - [148](/categories/email-marketing/resources?discussions_page=148) - [Next ›Next ›](/categories/email-marketing/resources?discussions_page=3) ## Email Marketing Software Reports Mid-Market Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Spring 2026 G2 Report: Momentum Grid® Report