### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Email Marketing Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Email Marketing Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Use Email Automation to Simplify Business Processes](https://learn.g2.com/hubfs/G2CM_FI398_Learn_Article_Images-%5BEmail_Automation%5D_V1a-1.png "How to Use Email Automation to Simplify Business Processes")](https://www.g2.com/articles/email-automation) [ ### How to Use Email Automation to Simplify Business Processes ](https://www.g2.com/articles/email-automation) Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.  [ ![Holly Landis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly Landis") HL ](https://learn.g2.com/author/holly-landis) by Holly Landis [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![Make Your Customers Feel Special with Drip Campaigns](https://learn.g2.com/hubfs/G2CM_FI193_Learn_Article_Images_%5BDrip_Campaign%5D_V1b.png "Make Your Customers Feel Special with Drip Campaigns")](https://www.g2.com/articles/drip-campaign) [ ### Make Your Customers Feel Special with Drip Campaigns ](https://www.g2.com/articles/drip-campaign) Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue. [ ![Adithya Siva](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Siva") AS ](https://learn.g2.com/author/adithya-siva) by Adithya Siva [![Direct Marketing Examples: Utilizing Effective Campaigns](https://learn.g2.com/hubfs/direct-marketing-examples-1.png "Direct Marketing Examples: Utilizing Effective Campaigns")](https://www.g2.com/articles/direct-marketing-examples) [ ### Direct Marketing Examples: Utilizing Effective Campaigns ](https://www.g2.com/articles/direct-marketing-examples) How often do you touch a physical piece of mail? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![11 Expert Email Newsletter Strategies to Boost Engagement](https://learn.g2crowd.com/hubfs/emailnewsletterstrategies.jpg "11 Expert Email Newsletter Strategies to Boost Engagement")](https://www.g2.com/articles/email-newsletter-strategies) [ ### 11 Expert Email Newsletter Strategies to Boost Engagement ](https://www.g2.com/articles/email-newsletter-strategies) How many of the emails that come into your inbox do you actually engage with? [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![What Is an Email Newsletter? 4 Key Components & 3 Effective Templates](https://learn.g2crowd.com/hubfs/iStock-871889004-1.jpg "What Is an Email Newsletter? 4 Key Components & 3 Effective Templates")](https://www.g2.com/articles/email-newsletter-templates) [ ### What Is an Email Newsletter? 4 Key Components & 3 Effective Templates ](https://www.g2.com/articles/email-newsletter-templates) We all have brands we feel connected to. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![7 Common Professional Email Mistakes and How to Avoid Them](https://learn.g2crowd.com/hubfs/iStock-625738384.jpg "7 Common Professional Email Mistakes and How to Avoid Them")](https://www.g2.com/articles/professional-email-mistakes) [ ### 7 Common Professional Email Mistakes and How to Avoid Them ](https://www.g2.com/articles/professional-email-mistakes) Each day, the average office worker receives 121 emails in their inbox. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne Show More ## Email Marketing Software Glossary Terms [![Drip Campaign](https://learn.g2.com/hubfs/G2CM_GI617_Glossary_Article_Images-%5Bdrip_campaigns%5D_V1a.png "Drip Campaign")](https://www.g2.com/glossary/drip-campaign-definition) [Drip Campaign](https://www.g2.com/glossary/drip-campaign-definition) Drip campaigns consist of a series of automated emails triggered by a specific activity. Learn how to use drip campaigns to connect with audiences. by Alyssa Towns [![Email Marketing](https://learn.g2.com/hubfs/G2CM_GI499_Glossary_Article_Images_%5Bemail-marketing%5D_V1a.png "Email Marketing")](https://www.g2.com/glossary/email-marketing-definition) [Email Marketing](https://www.g2.com/glossary/email-marketing-definition) Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices. by Kelly Fiorini [![Email Deliverability](https://learn.g2.com/hubfs/G2CM_GI184_Glossary_Article_Images-%5BEmail_Deliverability%5D_V1a.png "Email Deliverability")](https://www.g2.com/glossary/email-deliverability-definition) [Email Deliverability](https://www.g2.com/glossary/email-deliverability-definition) Email deliverability is the ability to deliver emails to receivers’ inboxes. Learn more about it and best practices for implementation. by Aayushi Sanghavi [![Automated Email Responses](https://learn.g2.com/hubfs/G2CM_GI119_Automated_Email_Responses_V1a.png "Automated Email Responses")](https://www.g2.com/glossary/automated-email-responses-definition) [Automated Email Responses](https://www.g2.com/glossary/automated-email-responses-definition) Automated email responses are pre-determined replies for incoming emails. Learn more about the different types and how to use them. by Aayushi Sanghavi [![Email Segmentation](https://learn.g2.com/hubfs/G2CM_GI035_Email_segmentation_V1b.png "Email Segmentation")](https://www.g2.com/glossary/email-segmentation-definition) [Email Segmentation](https://www.g2.com/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. by Ninisha Pradhan ## Email Marketing Software Discussions 0 Question on: Intuit Mailchimp Email Marketing [What does cleaned mean in Mailchimp](/discussions/10495-what-does-cleaned-mean-in-mailchimp) I see the message cleaned. Does anyone know what it means? Hey there! Jake here from Mailchimp. Cleaned contacts are contacts who have been removed from the audience due to either hard bouncing, or repeatedly soft bouncing when an email is sent to them. Bounces indicate that the address the email was sent to is not able to have email delivered to it. When a contact is cleaned, they are no longer included in your contact count, and are not able to receive further emails from you. If a contact who was cleaned wishes to rejoin your audience as subscribed in order to receive further emails, they will need to signup via a Mailchimp signup form for your audience. About Cleaned Contacts: https://eepurl.com/dyijZP Always happy to help, -Jake Answered: Jake on May 24, 2019 Hi! Cleaned contacts have email addresses that have hard bounced or repeatedly soft bounced, and are considered invalid. Cleaned contacts do not count towards your billable contact limit. Answered: Micah J on January 7, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/10495-what-does-cleaned-mean-in-mailchimp/comments/new?remote=true) 0 Question on: Constant Contact [How do I export contacts from Constant Contact?](/discussions/10236-how-do-i-export-contacts-from-constant-contact) I'm trying to export all my contacts from Constant Contact and I cannot figure out how. Does anyone know the best/easiest way to do this? Best way 👍 https://knowledgebase.constantcontact.com/guides/KnowledgeBase/5295-exporting-a-contact-list-from-constant-contact Answered: Angelie Abratiguin on May 9, 2019 [Your answer](/discussions/10236-how-do-i-export-contacts-from-constant-contact/comments/new?remote=true) 0 Question on: Constant Contact [How do I resubscribe to constant contact?](/discussions/10235-how-do-i-resubscribe-to-constant-contact) I accidentally hit the unsubscribe button and want to be resubscribed. Can anyone help me figure out how to do this? On the footer of the Constant Contact emails sent to you is a Update Profile link to a form which you can go to and resubscribe to any list you’d like to. Answered: Angelie Abratiguin on May 9, 2019 [Your answer](/discussions/10235-how-do-i-resubscribe-to-constant-contact/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/email-marketing/resources?discussions_page=147) - [1](/categories/email-marketing/resources) - [2](/categories/email-marketing/resources?discussions_page=2) - … - [144](/categories/email-marketing/resources?discussions_page=144) - [145](/categories/email-marketing/resources?discussions_page=145) - [146](/categories/email-marketing/resources?discussions_page=146) - [147](/categories/email-marketing/resources?discussions_page=147) - 148 - Next ›Next › ## Email Marketing Software Reports Mid-Market Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Spring 2026 G2 Report: Momentum Grid® Report