### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Email Marketing Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Email Marketing Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Use Email Automation to Simplify Business Processes](https://learn.g2.com/hubfs/G2CM_FI398_Learn_Article_Images-%5BEmail_Automation%5D_V1a-1.png "How to Use Email Automation to Simplify Business Processes")](https://www.g2.com/articles/email-automation) [ ### How to Use Email Automation to Simplify Business Processes ](https://www.g2.com/articles/email-automation) Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.  [ ![Holly Landis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly Landis") HL ](https://learn.g2.com/author/holly-landis) by Holly Landis [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![Make Your Customers Feel Special with Drip Campaigns](https://learn.g2.com/hubfs/G2CM_FI193_Learn_Article_Images_%5BDrip_Campaign%5D_V1b.png "Make Your Customers Feel Special with Drip Campaigns")](https://www.g2.com/articles/drip-campaign) [ ### Make Your Customers Feel Special with Drip Campaigns ](https://www.g2.com/articles/drip-campaign) Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue. [ ![Adithya Siva](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Siva") AS ](https://learn.g2.com/author/adithya-siva) by Adithya Siva [![Direct Marketing Examples: Utilizing Effective Campaigns](https://learn.g2.com/hubfs/direct-marketing-examples-1.png "Direct Marketing Examples: Utilizing Effective Campaigns")](https://www.g2.com/articles/direct-marketing-examples) [ ### Direct Marketing Examples: Utilizing Effective Campaigns ](https://www.g2.com/articles/direct-marketing-examples) How often do you touch a physical piece of mail? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![11 Expert Email Newsletter Strategies to Boost Engagement](https://learn.g2crowd.com/hubfs/emailnewsletterstrategies.jpg "11 Expert Email Newsletter Strategies to Boost Engagement")](https://www.g2.com/articles/email-newsletter-strategies) [ ### 11 Expert Email Newsletter Strategies to Boost Engagement ](https://www.g2.com/articles/email-newsletter-strategies) How many of the emails that come into your inbox do you actually engage with? [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![What Is an Email Newsletter? 4 Key Components & 3 Effective Templates](https://learn.g2crowd.com/hubfs/iStock-871889004-1.jpg "What Is an Email Newsletter? 4 Key Components & 3 Effective Templates")](https://www.g2.com/articles/email-newsletter-templates) [ ### What Is an Email Newsletter? 4 Key Components & 3 Effective Templates ](https://www.g2.com/articles/email-newsletter-templates) We all have brands we feel connected to. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![7 Common Professional Email Mistakes and How to Avoid Them](https://learn.g2crowd.com/hubfs/iStock-625738384.jpg "7 Common Professional Email Mistakes and How to Avoid Them")](https://www.g2.com/articles/professional-email-mistakes) [ ### 7 Common Professional Email Mistakes and How to Avoid Them ](https://www.g2.com/articles/professional-email-mistakes) Each day, the average office worker receives 121 emails in their inbox. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne Show More ## Email Marketing Software Glossary Terms [![Drip Campaign](https://learn.g2.com/hubfs/G2CM_GI617_Glossary_Article_Images-%5Bdrip_campaigns%5D_V1a.png "Drip Campaign")](https://www.g2.com/glossary/drip-campaign-definition) [Drip Campaign](https://www.g2.com/glossary/drip-campaign-definition) Drip campaigns consist of a series of automated emails triggered by a specific activity. Learn how to use drip campaigns to connect with audiences. by Alyssa Towns [![Email Marketing](https://learn.g2.com/hubfs/G2CM_GI499_Glossary_Article_Images_%5Bemail-marketing%5D_V1a.png "Email Marketing")](https://www.g2.com/glossary/email-marketing-definition) [Email Marketing](https://www.g2.com/glossary/email-marketing-definition) Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices. by Kelly Fiorini [![Email Deliverability](https://learn.g2.com/hubfs/G2CM_GI184_Glossary_Article_Images-%5BEmail_Deliverability%5D_V1a.png "Email Deliverability")](https://www.g2.com/glossary/email-deliverability-definition) [Email Deliverability](https://www.g2.com/glossary/email-deliverability-definition) Email deliverability is the ability to deliver emails to receivers’ inboxes. Learn more about it and best practices for implementation. by Aayushi Sanghavi [![Automated Email Responses](https://learn.g2.com/hubfs/G2CM_GI119_Automated_Email_Responses_V1a.png "Automated Email Responses")](https://www.g2.com/glossary/automated-email-responses-definition) [Automated Email Responses](https://www.g2.com/glossary/automated-email-responses-definition) Automated email responses are pre-determined replies for incoming emails. Learn more about the different types and how to use them. by Aayushi Sanghavi [![Email Segmentation](https://learn.g2.com/hubfs/G2CM_GI035_Email_segmentation_V1b.png "Email Segmentation")](https://www.g2.com/glossary/email-segmentation-definition) [Email Segmentation](https://www.g2.com/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. by Ninisha Pradhan ## Email Marketing Software Discussions 0 Question on: Intuit Mailchimp Email Marketing [what does cleaned mean in mailchimp](/discussions/what-does-cleaned-mean-in-mailchimp) It's telling me my list needs to be cleaned but I am not sure what that means When you send out a campaign you need to make sure you have removed your people who have opted out from further emails. You should also dedupe to makes sure you are not sending emails to the same person more than once. Database hygiene is really important for marketing, sales, and any use that data is for. You don't want two reps calling the same person or a bunch of bad emails that might give you a bad online reputation as a spammer. If you need help, I would be happto to do so. Answered: Cindi Bierwerth on November 6, 2019 Hi! This means there are likely invalid or inactive contacts that need to be removed. It may be worth undoing a recent import, if this has caused the issue, or archiving your contacts and requesting they resubscribe through a message/email outside of Mailchimp to ensure they're still active and interested. Answered: Zaria S on February 11, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/what-does-cleaned-mean-in-mailchimp/comments/new?remote=true) 0 Question on: ROUTEE [Can I change my email address?](/discussions/can-i-change-my-email-address) You can change all the account's data except from the user name which you had set. Answered: Marketing AMD Telecom on October 17, 2019 [Your answer](/discussions/can-i-change-my-email-address/comments/new?remote=true) 0 Question on: Constant Contact [How many people can I send to at once?](/discussions/10633-how-many-people-can-i-send-to-at-once) I have a really big list of people to send to. Is there a max? Hello - you can have as large of a list as you'd like to use Constant Contact. Pricing, however, is based on your list size (not how many emails you send to that list). If you have an extremely large list (50K or more emails), you will want to talk to one of our specialists to help process that list for you, as you'll need to ensure everyone on your list has opted-in to receive communications from you or your business. Answered: Patrick Gillooly on September 15, 2020 [Your answer](/discussions/10633-how-many-people-can-i-send-to-at-once/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/email-marketing/resources?discussions_page=146) - [1](/categories/email-marketing/resources) - [2](/categories/email-marketing/resources?discussions_page=2) - … - [143](/categories/email-marketing/resources?discussions_page=143) - [144](/categories/email-marketing/resources?discussions_page=144) - [145](/categories/email-marketing/resources?discussions_page=145) - [146](/categories/email-marketing/resources?discussions_page=146) - 147 - [148](/categories/email-marketing/resources?discussions_page=148) - [Next ›Next ›](/categories/email-marketing/resources?discussions_page=148) ## Email Marketing Software Reports Mid-Market Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Spring 2026 G2 Report: Momentum Grid® Report