### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Direct Mail Automation Software Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Direct Mail Automation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Direct Mail Automation Software Glossary Terms

[![Direct Mail Marketing](https://learn.g2.com/hubfs/G2CM_GI588_Glossary_Article_Images_%5BDirect_Mail_Marketing%5D_V1b.png "Direct Mail Marketing")](https://www.g2.com/glossary/direct-mail-marketing-definition)

[Direct Mail Marketing](https://www.g2.com/glossary/direct-mail-marketing-definition)

Businesses use direct mail marketing to send promotional items to their audience through the postal service. Learn how to run a campaign and its benefits.

by Sagar Joshi

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

[Find new features](https://www.g2.com/glossary)

## Direct Mail Automation Software Discussions

0

Question on: Lob
[I need to get tracking information](/discussions/i-need-to-get-tracking-information)

I use Zapier to connect my apps. I can get some of the tracking information I need back to Zapier, but not all of it. I can't understand why. Would love some help setting that up.

Have you tested your API call outside of Zapier? What tracking info are you missing?

Answered: Michael Pope on June 1, 2022

Comment deleted by user.

Answered: Chukwudi Ilozue on July 27, 2022

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/i-need-to-get-tracking-information/comments/new?remote=true)

0

Question on: Lob
[Is there a way to print postcards on higher quality cardstock?](/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock)

LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I believe there is a certain QTY threshold needed.

Answered: Michael Pope on May 25, 2022

There are no API options available for changing the print material, but the normal postcards sent are nice, thick, and glossy.

Answered: Franklyn Tackitt on June 1, 2022

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock/comments/new?remote=true)

0

Question on: Stadium I Snackmagic I Swagmagic
[How can I make automations and integrations with other applications?](/discussions/how-can-i-make-automations-and-integrations-with-other-applications)

How can I make automations and integrations with other applications like hubspot, klenty or apollo.io?

Hey David - we don't currently have a publicly available API but we are working on it! Stay tuned.

Answered: Jas Banwait on April 27, 2022

[Your answer](/discussions/how-can-i-make-automations-and-integrations-with-other-applications/comments/new?remote=true)

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## Direct Mail Automation Software Reports

Mid-Market Grid® Report for Direct Mail Automation

Summer 2026

G2 Report: Grid® Report

Grid® Report for Direct Mail Automation

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Direct Mail Automation

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Direct Mail Automation

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Direct Mail Automation

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Direct Mail Automation

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Direct Mail Automation

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Direct Mail Automation

Spring 2026

G2 Report: Grid® Report

Grid® Report for Direct Mail Automation

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Direct Mail Automation

Spring 2026

G2 Report: Momentum Grid® Report