# Question about Sendoso use cases

Came across Sendoso while researching sending platforms on G2.

One interesting shift in this space is that gifting is moving from “nice gesture” to pipeline acceleration tactic for sales teams.

Are most companies using Sendoso primarily for ABM outreach, or more for customer marketing and retention?

##### Post Metadata
- Posted at: 19 days ago
- Net upvotes: 1



## Related Product
[Sendoso](https://www.g2.com/products/sendoso/reviews)

## Related Category
[Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4