### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Advertising Intelligence Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Digital Advertising Intelligence Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Advertising Intelligence Software Articles [![Massive Growth in Digital Channels Means Digital Adtech Must Evolve](https://learn.g2.com/hubfs/digital%20ads%20on%20times%20square.jpg "Massive Growth in Digital Channels Means Digital Adtech Must Evolve")](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) [ ### Massive Growth in Digital Channels Means Digital Adtech Must Evolve ](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Digital Advertising Intelligence Software Glossary Terms [![Types of Media](https://learn.g2.com/hubfs/G2CM_GI410_Glossary_Article_Images-%5BMedia_Objects%5D_V1b.png "Types of Media")](https://www.g2.com/glossary/types-of-media) [Types of Media](https://www.g2.com/glossary/types-of-media) Explore the different types of media, including print, digital, broadcast, and out-of-home, with examples, and select the right channel to make an impact. by Washija Kazim Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Digital Advertising Intelligence Software Discussions 0 Question on: Sensor Tower [What does App Annie do?](/discussions/what-does-app-annie-do) What does App Annie do? Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention and also offers insight into the app economy by breaking down different market segments. Answered: Alexander Jancso on April 8, 2022 [Your answer](/discussions/what-does-app-annie-do/comments/new?remote=true) 0 Question on: Pathmatics by Sensor Tower [Am I able to see news for brands I'm following using Pathmatics?](/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) I thought this was an option but can't seem to find it. Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like Winmo (our partner) to get updates related to brands outside of the ad intelligence information in Explorer. Answered: William Merchan on January 26, 2021 [Your answer](/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/digital-advertising-intelligence/resources?discussions_page=4) - [1](/categories/digital-advertising-intelligence/resources) - [2](/categories/digital-advertising-intelligence/resources?discussions_page=2) - [3](/categories/digital-advertising-intelligence/resources?discussions_page=3) - [4](/categories/digital-advertising-intelligence/resources?discussions_page=4) - 5 - Next ›Next › ## Digital Advertising Intelligence Software Reports Grid® Report for Digital Advertising Intelligence Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Advertising Intelligence Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Advertising Intelligence Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Advertising Intelligence Spring 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Advertising Intelligence Winter 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Advertising Intelligence Winter 2026 G2 Report: Momentum Grid® Report