### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Demand Side Platform (DSP) Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP)

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Demand Side Platform (DSP) Glossary Terms

[![Demand Side Platform](https://learn.g2.com/hubfs/G2CM_GI690_Glossary_Article_Images_%5BDemand_Side_Platform%5D_V1a.png "Demand Side Platform")](https://www.g2.com/glossary/demand-side-platform-definition)

[Demand Side Platform](https://www.g2.com/glossary/demand-side-platform-definition)

Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for.

by Alyssa Towns

[![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition)

[Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition)

Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits.

by Mara Calvello

## Demand Side Platform (DSP) Discussions

0

Question on: infolinks
[What is Infolinks?](/discussions/infolinks-what-is-infolinks)

What is Infolinks?

Its an advertising and publishing platform good for Blogger and website owners to sell and buy ads

Answered: Free Stuff in India on April 21, 2022

[Your answer](/discussions/infolinks-what-is-infolinks/comments/new?remote=true)

0

Question on: Choozle
[Can choozle provide reach as a part of their campaign analytics?](/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics)

I would like to know how many people each ad as reached as opposed to just impressions.

Yes, campaign analytics are quite robust and certainly include reach. 

Answered: Kevin Rouse on August 30, 2022

[Your answer](/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics/comments/new?remote=true)

0

Question on: Demandbase One
[How often is the information updated as far as mergers and divestitures ?](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures)

especially in energy, mergers and divestitures are very common and that the most difficult things to keep up to date on for me.

Hi Jake! We’re constantly updating our records as we get our information from over 40,000 sources including S&P, CapIQ, Equifax, and Thomson Reuters. These sources, among others, will have updates on mergers and divestitures. As each one of our sources provides an update, our records will also update in real time. Hope that helps, and please reach back out if you have any questions! -Calvina

Answered: Calvina Cheng on July 20, 2020

[Your answer](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures/comments/new?remote=true)

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## Demand Side Platform (DSP) Reports

Mid-Market Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Demand Side Platform (DSP)

Spring 2026

G2 Report: Momentum Grid® Report