Data Management Platforms (DMP) Resources

Hello! We have a wide spectrum of clientele who utilize all varying functions within our platform. However, our Email, Lead builder, Simple Ads/Display Ads and analytical tools do receive a majority of the traffic on the platform.

AdLib is an advertising software company offering customizable user interfaces and APIs for streamlined and automated cross-channel media buying, data activation, and analytics. Founded by early and long-term MediaMath employees, AdLib started as an easy-to-use DSP. Today, ad agencies, brands, and marketers of all sizes use AdLib as a workflow platform to reduce labor costs, grow revenue streams, and eliminate costly errors & omissions.

In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels partners