Data Management Platforms (DMP) Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Data Management Platforms (DMP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Data Management Platforms (DMP) Articles
Introducing G2’s New Data as a Service (DaaS) Category
With organizations producing quintillion bytes of data daily, it is no wonder they are constantly searching for better tools for data management. G2 recently launched a Data as a Service (DaaS) Software category under the IT Management parent category. This category will help buyers find suitable data storage, processing, and analytics software under one roof.
Data Management Platforms (DMP) Glossary Terms
Data governance refers to actions companies take to ensure data is reliable, accurate, and accessible. Learn more about its benefits and best practices.
by Sagar Joshi
What is user role and access management and why is it important as a software feature?
by Merry Marwig, CIPP/US
Data Management Platforms (DMP) Discussions
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.
Our audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audience by using first-party data, without ever exposing consumers’ PII.
Answered: Mike O'Keeffe on July 21, 2022
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).
Answered: Dave Donars on March 30, 2022
Lotame provide a data management platform (DMP), which is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to analyze and target specific users and contexts in online advertising campaigns.
Answered: Alan Yung Suen Hung on March 31, 2022
Data Management Platforms (DMP) Reports
Mid-Market Grid® Report for Data Management Platform (DMP)
Fall 2026
Grid® Report for Data Management Platform (DMP)
Fall 2026
Enterprise Grid® Report for Data Management Platform (DMP)
Fall 2026
Momentum Grid® Report for Data Management Platform (DMP)
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Data Management Platform (DMP)
Fall 2026
Enterprise Grid® Report for Data Management Platform (DMP)
Summer 2026
Small-Business Grid® Report for Data Management Platform (DMP)
Summer 2026
Mid-Market Grid® Report for Data Management Platform (DMP)
Summer 2026
Grid® Report for Data Management Platform (DMP)
Summer 2026
Momentum Grid® Report for Data Management Platform (DMP)
Summer 2026
G2 Report: Momentum Grid® Report
