Data Management Platform (DMP)

Data Management Platforms (DMP) Articles

Introducing G2’s New Data as a Service (DaaS) Category

With organizations producing quintillion bytes of data daily, it is no wonder they are constantly searching for better tools for data management. G2 recently launched a Data as a Service (DaaS) Software category under the IT Management parent category. This category will help buyers find suitable data storage, processing, and analytics software under one roof.

SJ

by Shalaka Joshi

Data Management Platforms (DMP) Glossary Terms

Data Governance

Data governance refers to actions companies take to ensure data is reliable, accurate, and accessible. Learn more about its benefits and best practices.

by Sagar Joshi

User Role and Access Management

What is user role and access management and why is it important as a software feature?

by Merry Marwig, CIPP/US

Data Management Platforms (DMP) Discussions

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Question on: Lotame Spherical Platform

Can I use my data in other platforms or DSPs?

What integrations does Lotame have for me to use?

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Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integrations with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.

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Answered: Michel Benjamin on October 17, 2019

Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integrations with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.

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Answered: Michel Benjamin on November 30, 2016

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Your answer

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Question on: Lotame Spherical Platform

What does the word "Lotame" mean?

Where does the name Lotame come from?

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When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven, allowing customers to target their advertising messages to their ideal audience. While the use cases have advanced, this original functionality still exists, and we still work with many clients to allow them to understand their best customers and send targeted messaging to them for maximum engagement.

Show Less

Answered: Michel Benjamin on October 17, 2019

When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven, allowing customers to target their advertising messages to their ideal audience. While the use cases have advanced, this original functionality still exists, and we still work with many clients to allow them to understand their best customers and send targeted messaging to them for maximum engagement.

Show Less

Answered: Michel Benjamin on November 30, 2016

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Your answer

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Question on: Rocket Fuel Programmatic Marketing Platform

Do Ads bought through Rocketfuel's DSP get tagged for Google Analytics purposes?

GA Integration with Rocketfuel

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Yes, Ads that are bought through Rocket fuel's DSP can be tagged by Google Analytics.