### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Customer Journey Mapping Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Customer Journey Mapping Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Customer Journey Mapping Tools Articles [![Inside Connections 2022: What We Liked and Would’ve Liked to See](https://learn.g2.com/hubfs/Salesforce%20Connections.jpg "Inside Connections 2022: What We Liked and Would’ve Liked to See")](https://www.g2.com/articles/inside-connections-2022) [ ### Inside Connections 2022: What We Liked and Would’ve Liked to See ](https://www.g2.com/articles/inside-connections-2022) Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![5 App Design Tips for a Better UI/UX](https://learn.g2crowd.com/hubfs/app-design.jpg "5 App Design Tips for a Better UI/UX")](https://www.g2.com/articles/app-design) [ ### 5 App Design Tips for a Better UI/UX ](https://www.g2.com/articles/app-design) Your app will live and die by its design. [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker [![How to Use Customer Testimonials Across Your Marketing Channels](https://learn.g2.com/hubfs/G2CM_BI077_Backlog_Images_%5BCustomer_testimonials%5D_V1a.png "How to Use Customer Testimonials Across Your Marketing Channels")](https://www.g2.com/articles/where-use-customer-testimonials) [ ### How to Use Customer Testimonials Across Your Marketing Channels ](https://www.g2.com/articles/where-use-customer-testimonials) Customer testimonials are incredibly powerful.  [ ![G2](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "G2") G ](https://learn.g2.com/author/g2) by G2 ## Customer Journey Mapping Tools Glossary Terms [![Customer Journey Map](https://learn.g2.com/hubfs/GI548_Glossary_Article_Images-%5BCustomer_Journey_Map%5D_V1a.png "Customer Journey Map")](https://www.g2.com/glossary/customer-journey-map-definition) [Customer Journey Map](https://www.g2.com/glossary/customer-journey-map-definition) A customer journey map (CJM) visually represents every touchpoint a buyer has with a company or a brand. Learn about the types and benefits of CJMs. by Kelly Fiorini [![Design Thinking](https://learn.g2.com/hubfs/G2CM_GI491_Glossary_Article_Images-%5BDesign_Thinking%5D_V1a.png "Design Thinking")](https://www.g2.com/glossary/design-thinking-definition) [Design Thinking](https://www.g2.com/glossary/design-thinking-definition) Design thinking is an approach to problem-solving involving empathy, expansive thinking, and experimentation. Learn its benefits and the five stages. by Alyssa Towns ## Customer Journey Mapping Tools Discussions 0 Question on: WebEngage [What are the unique journeys have you executed which resulted](/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) ? Hi Atul, Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients : Targeted, cross-channel journeys drive 14.77% uplift in the recovery of abandoned carts Use Case: Reduce cart abandonment & recover lost sales (https://webengage.com/resource/case-study/how-uaes-fastest-growing-online-recovered-14-77-of-its-abandoned-carts/) An e-commerce brand wanted to focus on user retention by maximizing conversions by reducing cart abandonment and converting first-time visitors into buyers. WebEngage’s marketing automation platform enabled the brand to create intuitive journeys and set automated workflows effectively. This helped them deliver contextual and real-time communication across channels and devices and create a highly engaging experience for the users. Results: Cross-channel journeys aided them in solving some of their most complex retention use-cases and achieve a 14.77% uplift in the recovery of abandoned carts and 54.16% uplift in orders placed by new visitors. Hyper-personalized multi-channel communication to first-time visitors drives 66% uplift in purchases Use case: Encourage registered users to make a purchase (https://webengage.com/resource/case-study/how-myglamm-achieved-a-166-uplift-in-online-conversions/) Convincing registered users to make their first purchase after signing up is a challenge that most online e-commerce businesses face. An online color cosmetic brand faced a similar challenge. So, to encourage registered users to make a purchase, the cosmetic brand used WebEngage’s journey designer to create a customized journey for all those users who registered and did not make a purchase within the first 24 hours of signing up. With the help of user journeys, they were able to deliver targeted, contextual, and personalized messages across multiple channels like push notifications, email, SMS & more. Results: The cross-channel journey resulted in a 6% increase in orders placed by registered users within a month. Triggered and timely campaigns through journeys drive 10X increase in purchases Use Case: Prompt users to make a purchase before dropping off from the website (https://webengage.com/resource/case-study/how-goto-com-scaled-personalized-e-commerce-campaigns-for-10x-conversions/) Many e-commerce stores face the challenge of users adding products to their cart but not completing the purchase. An online shopping store faced a similar challenge to meaningfully engage with the users that leads to maximized customer engagement and stickiness on the platform. WebEngage’s multi-channel marketing automation platform helped the brand in making it happen seamlessly. They utilized a multi-channel strategy to prompt users who view a product but do not end up buying it, to go ahead with the purchase. With WebEngage’s cross-channel journeys, they were able to send real-time communication to users at the right engagement channel. With the ability to put in multiple checks in the user journeys like spam, accessibility, etc. their Marketing team managed to deliver one-to-one, highly contextual messages. Results: The brand witnessed a conversion of 11.57% within a month. We hope this was helpful. You can check out our success stories for more: https://webengage.com/resource/case-study/ If you have any further questions, do let us know. We’ll be happy to help! Answered: Vicky Jain on May 15, 2020 Hello We are professional traders, earning on forex and binary for investors weekly, will love to tell you all more about our investment platform where you can invest funds as little as $500 and start earning $5,500 weekly, alot of people has benefited from this investment offer before and during this convid-19 virus, if you passing through financial difficulties due to this coronavirus and you need help paying bills simply choose a suitable investment plan for yourself and start making profit weekly $500 to earn $5,000 in 7 days $1000 to earn $10000 in 7 days $5000 to earn $50000 in 7 days To Start your investment now contact Via whatsapp: +1 (512) 975 2877 or email ✉️contact@koinbuzzcompany.com Answered: Mary she on February 22, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted/comments/new?remote=true) 0 Question on: Agentforce Marketing (formerly Salesforce Marketing Cloud) [Is there a tutorial with very specific step by step instructions for creating a referral program?](/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) There seems to be information creating a patient referral program but we are in an entirely different industry. I found myself copying and pasting the pages from all the referring links into a Word document to have everything in one place. The instructions on this are impossible to follow and disjointed. Yes, Pardot has some excellent step-by-step training through Salesforce Trailheads. All Trailheads are free, interactive and a super easy to get through in a day or two. Check out this link: https://www.pardot.com/marketing-inspiration/trailhead-the-fun-way-to-learn-pardot/ Pardot is very easy to learn for people who haven't done a lot of marketing automation work in the past. You'll have your referral program up and running in a blink! Answered: Stephanie Scott on December 10, 2019 [Your answer](/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program/comments/new?remote=true) 0 Question on: Agentforce Marketing (formerly Salesforce Marketing Cloud) [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) We have tried 4 methods and plugins with no luck. Create a Pardot form (Marketing \> Forms \> Forms \> Add Form) Once complete, on the top right select the dropdown arrow next to "View Report". Click "View HTML Code" Copy this HTML code and paste it into the WordPress page of your choosing. Make sure that the WordPress page editor is set to the code version, and not the WYSIWYG editor. Save the page. Your form will be visible on the WP page and submissions will enter Pardot as new Prospects. - Ariel Answered: A. Martin Castro on September 12, 2019 We use Gravity Forms in Wordpress and have a Form Handler in Pardot that accepts form submissions. Answered: Elton Carneiro on June 17, 2020 You can use the Wordpress plugin here: https://wordpress.org/plugins/pardot/ Answered: Britney Scott on July 22, 2019 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/customer-journey-mapping/resources?discussions_page=20) - [1](/categories/customer-journey-mapping/resources) - [2](/categories/customer-journey-mapping/resources?discussions_page=2) - … - [17](/categories/customer-journey-mapping/resources?discussions_page=17) - [18](/categories/customer-journey-mapping/resources?discussions_page=18) - [19](/categories/customer-journey-mapping/resources?discussions_page=19) - [20](/categories/customer-journey-mapping/resources?discussions_page=20) - 21 - [22](/categories/customer-journey-mapping/resources?discussions_page=22) - [23](/categories/customer-journey-mapping/resources?discussions_page=23) - [24](/categories/customer-journey-mapping/resources?discussions_page=24) - [25](/categories/customer-journey-mapping/resources?discussions_page=25) - … - [31](/categories/customer-journey-mapping/resources?discussions_page=31) - [32](/categories/customer-journey-mapping/resources?discussions_page=32) - [Next ›Next ›](/categories/customer-journey-mapping/resources?discussions_page=22) ## Customer Journey Mapping Tools Reports Mid-Market Grid® Report for Customer Journey Mapping Summer 2026 G2 Report: Grid® Report Grid® Report for Customer Journey Mapping Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Journey Mapping Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Journey Mapping Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Customer Journey Mapping Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Journey Mapping Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Customer Journey Mapping Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Customer Journey Mapping Spring 2026 G2 Report: Grid® Report Grid® Report for Customer Journey Mapping Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Journey Mapping Spring 2026 G2 Report: Momentum Grid® Report