### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Customer Advocacy Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Customer Advocacy Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Customer Advocacy Software Articles [![How to Implement an Impressive Customer Marketing Strategy](https://learn.g2.com/hubfs/Customer%20Marketing@2x.png "How to Implement an Impressive Customer Marketing Strategy")](https://www.g2.com/articles/customer-marketing) [ ### How to Implement an Impressive Customer Marketing Strategy ](https://www.g2.com/articles/customer-marketing) Many companies spend a vast amount of their marketing budget on acquiring new customers. [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![Introducing G2’s New Brand Advocacy Services Category](https://learn.g2.com/hubfs/brand%20advocacy%20services%20blog-AI.jpg "Introducing G2’s New Brand Advocacy Services Category")](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) [ ### Introducing G2’s New Brand Advocacy Services Category ](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing.  [ ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A ](https://learn.g2.com/author/alanna-iwuh) by Alanna Iwuh [![Customer Marketing the G2 Way](https://learn.g2.com/hubfs/customer%20marketing.jpg "Customer Marketing the G2 Way")](https://www.g2.com/articles/customer-marketing-the-g2-way) [ ### Customer Marketing the G2 Way ](https://www.g2.com/articles/customer-marketing-the-g2-way) In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software? [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Customer Advocacy Software Discussions 0 Question on: Perkville [How does Perkville work?](/discussions/how-does-perkville-work) How does Perkville work? Please check out this video: https://info.perkville.com/video. Answered: Sunil Saha on March 30, 2023 [Your answer](/discussions/how-does-perkville-work/comments/new?remote=true) 0 Question on: Smile.io [How does smile app work?](/discussions/how-does-smile-app-work) How does smile app work? The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your ecommerce brand. When you launch the app on your platform, a step by step guide will be served so you can create and launch your loyalty, rewards, referral and VIP programs. You can check out an in-depth Shopify loyalty guide here: https://blog.smile.io/a-loyalty-experts-guide-to-setting-up-a-shopify-loyalty-program/ Answered: Jonathan Roque on December 9, 2024 [Your answer](/discussions/how-does-smile-app-work/comments/new?remote=true) 0 Question on: Synup [How do you user Synup most? With Dashboard access or as a One-Time submission service?](/discussions/30631-how-do-you-user-synup-most-with-dashboard-access-or-as-a-one-time-submission-service) When it comes to marketing and getting new clients have you had better response at the lower one-time submission pricing structure or have you found that having full dashboard access with Voice Search Optimization has been more popular? Both Answered: Jeff Christensen on October 13, 2022 Synup Dashboard is great for locations that change their hours often. Its a much cheaper way to manage. Answered: Lulu U on November 2, 2021 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/30631-how-do-you-user-synup-most-with-dashboard-access-or-as-a-one-time-submission-service/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/customer-advocacy/resources?discussions_page=29) - [1](/categories/customer-advocacy/resources) - [2](/categories/customer-advocacy/resources?discussions_page=2) - … - [26](/categories/customer-advocacy/resources?discussions_page=26) - [27](/categories/customer-advocacy/resources?discussions_page=27) - [28](/categories/customer-advocacy/resources?discussions_page=28) - [29](/categories/customer-advocacy/resources?discussions_page=29) - 30 - [31](/categories/customer-advocacy/resources?discussions_page=31) - [Next ›Next ›](/categories/customer-advocacy/resources?discussions_page=31) ## Customer Advocacy Software Reports Mid-Market Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Spring 2026 G2 Report: Momentum Grid® Report