Audience Intelligence Platforms Resources

Through partnerships with the Trade Desk and Amazon Ads, the media that’s run through the Choozle platform is programmatically powered by the best DSPs that exist today. In-platform, marketers can leverage their own CRM data, build custom audiences, geo-target, retarget, target by device type, target audiences across multiple devices, target (or even block) specific websites, keywords publisher-defined categories, and so much more. Our digital media experts take you through the digital advertising journey, from planning and strategy to buying and execution to measurement and reporting.

What GWI claims is to provide "the world’s most complete view of real people" through their database (GWI Core annual sample: 960K across 54 markets, 50K+ Profiling points, and 5K+ brands). The data above are referred just to the core database (pretty much harmonised, despite not fully as they claim, across all 54 markets. Then in major countries, they offer additional in-depth databases, category specific (e.g. alcohol, automotive, gaming, sports, travel, luxury, etc.). Personally, I use GWI in three ways: 1. Pitching clients (I work in consulting). It is very useful to get a fresh overview of pretty much any category and easily pull fresh, juicy insights, relevant for decision makers. 2. Market segmentation and targeting. After a client signs, it is useful to identify different segments / personas within certain categories and deep dive into them. 3. PR. When writing articles, I am a fan of data. GWI makes it easy to back up your claims with real data at scale. Said so, I see also some limitations. The main ones: low level of preparation of their support team (not even comparable to Kantar or similar, where you actually deal with statisticians), and no access to respondent-level data (which makes it impossible to run a bit more advanced analysis, like factor or cluster for example)

Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence and brand reputation across various social media channels. Brandwatch helps users monitor conversations, trends, and mentions related to their brand, products, or industry.