### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Audience Intelligence Platforms Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Audience Intelligence Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Audience Intelligence Platforms Articles [![What is Media Buying? Importance, Process, and How It Works](https://learn.g2.com/hubfs/media%20buying.png "What is Media Buying? Importance, Process, and How It Works")](https://www.g2.com/articles/media-buying) [ ### What is Media Buying? Importance, Process, and How It Works ](https://www.g2.com/articles/media-buying) Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher ## Audience Intelligence Platforms Glossary Terms [![Competitive Landscape](https://learn.g2.com/hubfs/G2CM_GI708_Glossary_Article_Images_%5Bcompetitive_landscape%5D_V1a.png "Competitive Landscape")](https://www.g2.com/glossary/competitive-landscape-definition) [Competitive Landscape](https://www.g2.com/glossary/competitive-landscape-definition) A competitive landscape analyzes a company’s competitors and their relative strengths and weaknesses. Learn the types, benefits, and best practices. by Kelly Fiorini [![Target Audience](https://learn.g2.com/hubfs/G2CM_GI593_Glossary_Article_Images_%5BTarget_Audience%5D_V1b.png "Target Audience")](https://www.g2.com/glossary/target-audience-definition) [Target Audience](https://www.g2.com/glossary/target-audience-definition) Brands prioritize advertising to their target audience to generate sales. Learn the best practices for identifying a target audience and the benefits. by Alyssa Towns [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan ## Audience Intelligence Platforms Discussions 0 Question on: Brandwatch Consumer Intelligence [What is brandwatch used for?](/discussions/what-is-brandwatch-used-for) What is brandwatch used for? Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords. Answered: Ranjeet . on April 9, 2022 Collect data on audiences with and discussing any similar interests, for example: users of certain brands, followers of certain political ideas, professional communities. Brandwatch will help analyze their behavior and discourse. Answered: Lev Segal Shor on April 9, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/what-is-brandwatch-used-for/comments/new?remote=true) 0 Question on: Choozle [Can choozle provide reach as a part of their campaign analytics?](/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics) I would like to know how many people each ad as reached as opposed to just impressions. Yes, campaign analytics are quite robust and certainly include reach. Answered: Kevin Rouse on August 30, 2022 [Your answer](/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/audience-intelligence-platforms/resources?discussions_page=6) - [1](/categories/audience-intelligence-platforms/resources) - [2](/categories/audience-intelligence-platforms/resources?discussions_page=2) - [3](/categories/audience-intelligence-platforms/resources?discussions_page=3) - [4](/categories/audience-intelligence-platforms/resources?discussions_page=4) - [5](/categories/audience-intelligence-platforms/resources?discussions_page=5) - [6](/categories/audience-intelligence-platforms/resources?discussions_page=6) - 7 - Next ›Next › ## Audience Intelligence Platforms Reports Mid-Market Grid® Report for Audience Intelligence Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Audience Intelligence Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Audience Intelligence Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Audience Intelligence Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Audience Intelligence Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Audience Intelligence Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Audience Intelligence Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Audience Intelligence Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Audience Intelligence Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Audience Intelligence Platforms Spring 2026 G2 Report: Momentum Grid® Report