Attribution Software Resources

Clean Up Your Data Nothing works when your data’s a mess. Deploy Openprise bots to: Cleanse Data: Fix typos, formatting, and other errors to improve personalization, scoring, segmentation, and routing. Normalize Field Values: Standardize fields with your unique values. No more creating 50 keyword filters to segment on a single field. Dedupe: Dedupe and merge leads, contacts, and accounts based on your company’s criteria. Get attribution, routing, and scoring you can count on. Match Leads to Accounts: Get the fundamentals down pat for lead routing, attribution, lead scoring, and account scoring. Convert Leads to Contacts: Automate mopping up after your reps since they don’t get compensated on data hygiene. Unify Your Data: Get a single set of values across systems. Make that 360-degree customer view a reality. Focus on the Right Targets Simplify your MarTech stack with Openprise. Openprise ’bots deliver: Advanced Segmentation: Derive key fields like job level and job function from job title to make lead scoring consistent and meaningful. Account & Lead Scoring: Test multiple scoring models simultaneously with a scientific approach. Lead Routing & Account Assignment: No more lead pinball. Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more. ABM Activity Analysis: Show Marketing's contribution to revenue, whether you have an ABM initiative or not. Data Enrichment: Orchestrate how open source and 3rd party data enters your systems and how it’s standardized to your specs. Campaign Attribution: First touch, last touch, and multi-touch attribution. Know what campaigns are delivering. Scale Your Processes Openprise ’bots automate the busy and boring work so your team can focus on the strategic stuff Data Prep & List Loading: Drop in a spreadsheet, and Openprise does the rest—it’ll clean up the file, standardize values to your specs and import the data into your sales or marketing automation solution, so you get hours back in your day. GDPR Compliance: Visibility, control, and access management. Keep your team out of the news and the courtroom. Exception Management: Automatically detect and correct all the “oddities” in your database. Any Custom Process: Just ask—We bet we can do it.

Full Circle Insights captures accurate and complete data about every campaign, program, response and sales follow up, enabling marketers to show how their programs source and influence pipeline and revenue. In addition, detailed insights into key metrics like volume, conversion rates, and velocity help marketers optimize spend and accelerate desired results.

More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with the proliferation and variety of marketing channels (email, advertising, social media, webinars, etc.), campaigns, and apps, most marketing teams can’t prove the impact they’re having on revenue.