Attribution Software Resources
Articles, Discussions, and Reports to expand your knowledge on Attribution Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Attribution Software Articles
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Attribution Software Discussions
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Question on: LeadsRx
Which attribution models does LeadsRx support?
Attribution Models
We support popular models including first touch, last touch, linear multi-touch, and weighted multi-touch. In addition, we have our own algorithmic multi-touch model, another model we call "any touch", and another unique model called "closer touch". More information can be found on our website.
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Question on: LeadsRx
Can the LeadsRx Universal Conversion Tracking Pixel work with a tag manager?
Conversion Tracking
Yes. Our pixel works with Google Tag Manager as well as other tag managers. If you are using Wordpress, we have a plugin. For Shopify storefronts, there is an automatic installation of our pixel when you connect to LeadsRx.
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Question on: LeadsRx
How long does it take to get set up with LeadsRx?
Setup
Once you install the LeadsRx Universal Conversion Tracking Pixel on your website, tracking begins immediately. There's really no further set up that is required. Just wait for visitors to your website and conversions to occur. Results can be viewed in reports in about 10 minutes.
Attribution Software Reports
Mid-Market Grid® Report for Attribution
Fall 2026
G2 Report: Grid® Report
Grid® Report for Attribution
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Attribution
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Attribution
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Attribution
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Attribution
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Attribution
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Attribution
Summer 2026
G2 Report: Grid® Report
Grid® Report for Attribution
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Attribution
Summer 2026
G2 Report: Momentum Grid® Report

