Attribution Software Resources

Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions.

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The LeadsRx product performs full-funnel, cross-channel attribution and is currently tracking more than 16,000 accounts. As the vendor with the broadest customer base, we are able to provide unique insights based on aggregated results across a variety of industries, touchpoints, and conversions. In addition, our product offers "real-time" attribution, meaning, all data is tracked and results displayed in real-time, with no batch processing or waiting. Attribution models can be changed in real-time as well making it easy to experiment with different approaches. The LeadsRx Universal Conversion Tracking Pixel is also unique and tracks 100% of in-bound marketing touchpoints and conversions.

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We support popular models including first touch, last touch, linear multi-touch, and weighted multi-touch. In addition, we have our own algorithmic multi-touch model, another model we call "any touch", and another unique model called "closer touch". More information can be found on our website.

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