Attribution Software Resources
Articles, Discussions, and Reports to expand your knowledge on Attribution Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Attribution Software Articles
What Is Marketing Attribution? How to Measure It
Attribution Software Discussions
Once you activated the anti fraud tool from Singular, you start evaluating your traffic. We already know that traffic from SRNs and Programmatic is different than the traffic from Affilliate parntners, but at the time of looking at this metric called Android or iOS install Validation, it´s usually hard to define a benchmark. Of course one will always try to keep it at the lowest percentage, but it might end up in killing volume, and that might be counterproductive, as much of the volume of these networks usually has good quality, and this metric is not about attribution fraud, but "event" fraud.
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Are there going to be more complex and 'smarter' ways that InsideView will offer up its insights? ie a cookied user is served up particular content on facebook or google, can IV reach similar levels of tracking etc Or at least curate content based on a person's behaviors? (example: 'this user is Very Active/somewhat active/not active on LI, so we'd recommend LI as a good/medium/bad source to prospect them')