Attribution Software Resources

Marketers use the data from MRP Prelytix to identify companies within their total addressable market that are showing the highest propensity to buy. Sales uses the data from MRP Prelytix to understand what customers and prospects are researching so they can tailor sales discussions to the specific needs of their target accounts.

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MRP was founded in 2001 by Kevin Cunningham and James Regan. In 2008, the company was acquired by First Derivatives, a public company that is traded on the London Stock Exchange. MRP employs over 700 people worldwide.

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MRP’s ABM solution helps your organization navigate complex deals and land key accounts more effectively by surrounding the demand unit with highly relevant messaging that resonates with decision makers and influencers. This messaging is delivered through a variety of ABM tactics including email, direct mail, display advertising, and inside sales. ABM relies heavily upon the premise that both sales and marketing are using a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. Companies with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates.

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