Morphic is an all-in-one AI creative suite. Image, video, voice, and music generation run in one workspace on a single subscription, alongside an agent that does the work, a canvas the team shares, and a timeline for finishing the cut. A project moves from brief to finished cut without exporting, re-uploading, or re-explaining anything in between.
Who it is for
Creative directors, designers, filmmakers, editors, and solo creators who want the output of a small team without the overhead of one.
It scales from there. Ad and creative agencies running several clients at once, production and micro-drama studios shooting serialised work, and in-house marketing and brand teams testing more angles than a shoot can cover. The same workspace holds whether one person is in it or twenty.
What you can generate
Text to image, image to image, text to video, image to video, reference to video, video to video, frames to video, lip sync, inpainting, outpainting, upscaling, transcription, voiceover, dialogue, music, and sound effects. Every latest model across those modalities sits in the same workspace, so switching models is a creative decision rather than a procurement one, and there is no per-model subscription to manage.
Copilot, the built-in agent
Copilot does the work rather than suggesting it. Give it a goal and it breaks that goal into steps, picks a model for each one, runs the generations at once, and returns finished assets in the same session. It will not talk you down to a smaller batch, so asking for a full set of variants returns a full set.
It works from the brief you already wrote, reading scripts, notes, subtitles, images, audio, and reference footage as input, and it can pull one scene out of a full script without you cutting the document up first.
It storyboards before anything renders, either from a script, from your reference images, or as a grid of framings for a single scene, so a misread of the brief costs a storyboard rather than a day of generations. It transcribes and translates speech, produces subtitles you can download or burn onto a clip with your own styling, and assembles what it made into a cut with an audio bed. When a request is ambiguous or a generation fails, it stops and asks.
It also carries craft playbooks it draws on when relevant, covering creative direction, continuity, story, audio direction, and hook writing, so the answer comes back like a director's rather than a search engine's.
Canvas and Compose
The Canvas is an infinite board where work takes shape. Generate, compare options side by side, paint something out, extend a frame, draw. Named sections group assets and move as a unit, so a long project stays navigable instead of becoming a wall nobody can read.
Describe a change to an existing shot and it applies consistently across every frame, so a shot that is right except for one thing gets fixed rather than regenerated. Place a few keyframes and the motion between them is filled in. Extend a shot past its original frame so one master reframes to any aspect ratio a campaign needs.
Smart select and point select isolate a character or a prop in a frame, and layers let elements of a scene be arranged and edited independently.
Compose is the timeline where the cut is finished, with transitions and per-clip volume across music, narration, and effects. A first cut does not have to leave for another editor before anyone can see it.
Consistency
Build a reference sheet for a character and one for a location, then use them in any shot that needs them. Several references can inform a single generation, so a character, a set, and wardrobe all carry into the same shot, and reference footage works alongside stills. The character is still the same character in the last shot, and the set is still the same set, without anyone re-describing the look in words and hoping.
Voice and music
Direct the emotion and pacing of a read rather than accepting what comes back. Music generation takes your own lyrics or writes them, returning an original song with sung vocals in a style you choose. A recorded take can be re-voiced in a different voice while its timing, pacing, and delivery hold, in English and other languages.
Workflows
A process worth repeating becomes a Workflow. Describe it to Copilot once and it is saved, versioned, and shareable with the team, runnable from the Canvas, from Copilot, or from the dashboard.
Each step can lock the model and the settings it runs with, including resolution, aspect ratio, duration, voices, and subtitle styling, so the tenth run looks like the first rather than a near miss somebody has to redo. Steps you leave unlocked use each person's own preferred model, so one workflow can be strict where it matters and open everywhere else. A run can pause for approval between stages, one workflow can call another, and the form it asks for takes uploads and dropdowns rather than a blank text box. Every version is kept and any earlier one can be restored, so improving a shared process is never the risky option.
Your strongest operator's process becomes the team baseline, and a new hire starts there instead of at zero.
Working as a team
Real-time collaboration comes with the plans that let you add members, on the Pro plan and above. Everyone works on the same board at once, cursors visible, and you can follow a teammate's view as they move around it. The Canvas is the current state of the work, so nobody is exporting a version to post for review or asking which file is latest.
Comment where the work is, and tag assets by client, scene, or approval status, with tags shared across the workspace or kept private. Feedback and the library stay together instead of scattering across chat threads.
Administration
On Enterprise, admins set a credit limit for each member, who can request more when they need it, and usage reports break spend down by person and by project. Spend gets planned rather than discovered, and one ambitious week cannot drain the month. The per-project view is close to a client billing artifact for agencies.
Admins can also switch off specific models for the workspace, cap maximum resolution, and turn audio off. Copilot holds to those choices even when someone selects a disabled model, so cost and brand control stay intact without anyone policing them.
Getting started
Everything runs in the browser, with a free tier to start on and a trial of the paid plans. Documentation covering every surface is at morphic.com/docs, support is handled over email, and team and Enterprise customers are onboarded with a guided session.
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Who Is the Company Behind Morphic?
